Careers Senior Brand Executive

As Senior Brand Executive, you will work closely with colleagues in Global Marketing to create, shape and deliver communications campaigns and projects that build our brand and protect our reputation. In this important role you will act as a brand advocate to increase internal and external brand awareness, converting colleagues and customers to brand advocates and conducting analysis to inform our future activities. Understand the overall brand strategy and work to continually increase our long-term brand equity. Plan and implement brand and content campaigns ensuring that as a business we meet or exceed both internal and market requirements and customer expectations. Understand our audience segments and how to target through the most effective channel including reviewing and proposing marketing tactics to support on delivering commercial goals. Communicate deliverables, objectives, required stakeholder involvement and results promptly. Manage assigned budget and schedule ensuring we deliver on time and within budget. Regularly monitor and analyse campaign performance. Reporting on ROI and making informed recommendations for future improvements. Liaise with regional teams to understand local customer needs and competitor activity on a local level and apply that learning and understanding to this role to support the delivery of effective brand activities. Evaluate competitor brand and communications activity and emergent trends and insights from leaders in other industries, identifying and sharing best-in-class activities and recommending adoption where appropriate. Act as a custodian of the brand by ensuring (where appropriate) external comms are aligned to the brand narrative and house style and play a key role in managing brand-related queries from colleagues across the organisation through our dedicated brand inbox (including approving textbook covers, advising on merchandise requests, and supporting with creative briefs). Work with external partners, stakeholders and third parties as appropriate, ensuring maximum commercial value is gained from agreements and activities. Deputise for other Brand colleagues as required. You are a responsible, creative, and collaborative team player, who is interested in building a career in brand management and keen to be part of a dynamic, high performing team. You would ideally have experience in brand marketing or brand management, but we are open to candidates who have marketing experience and are interested in specialising in brand. You are an effective communicator who is able to develop positive relationships with colleagues, creative teams and external agencies. Your excellent communication skills, and eye for detail, mean you can write and edit to a high standard and draft engaging and compelling copy. In addition to this you have an understanding of the challenges of building and maintaining a global brand and have experience of working in an international environment. About Us Join our International Education team to help shape a globally recognised and trusted education brand bringing it to life in hundreds of countries around the world. We work with schools and governments in 160 countries, shaping impact across early, primary and secondary education. Together, we help learners be ready for the world and transform societies through education. We are Cambridge University Press & Assessment, a world‑leading academic publisher and assessment organisation and a proud part of the University of Cambridge. Cambridge University Press & Assessment is an approved UK employer for the sponsorship of eligible roles and applicants under the Skilled Worker visa route. Please refer to the gov.uk website for guidance to understand your own eligibility based on the role you are applying for. Why Join Us Joining us is your opportunity to pursue potential. You will belong to a collaborative team that is exploring new and better ways to serve students, teachers and researchers across the globe – for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration. Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where everyone has a voice, and where we learn continuously to improve together. Ensuring that everyone feels they belong is essential to who we are, and to the contribution we make to society and our planet. We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities. Benefits We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer a world‑class, flexible rewards package, featuring family‑friendly and planet‑friendly benefits including: 28 days annual leave plus bank holidays Private medical and Permanent Health Insurance Discretionary annual bonus Group personal pension scheme Life assurance up to 4 x annual salary Green travel schemes #J-18808-Ljbffr