Anthropologie - Digital Marketing Manager

OverviewJoin to apply for the Anthropologie - Digital Marketing Manager role at Anthropologie Europe.Founded in 1992, Anthropologie operates over 200 stores worldwide and has evolved into a destination for curated clothing, accessories, gifts and home décor. In the UK and Europe, the brand has expanded with multiple stores and digital activity across markets.Role SummaryWe are looking for a highly skilled Digital Marketing Manager with a proven track record of driving growth across Paid Search, Paid Social, Display, Affiliates and SEO in the UK and wider European markets. This is a pivotal role within the business for improving ROAS and growing all digital marketing channels in line with business goals.What You'll Be DoingSupporting the Head of Digital Marketing in the development, management and execution of the Anthropologie EU digital marketing strategy.Managing external digital marketing agencies, ensuring delivery of channel strategy and performance through challenging partners on performance and opportunities.Supporting the Head of Digital Marketing with forecasting channel traffic, demand, spend and efficiency.Managing daily, weekly, monthly, and ad hoc reporting to deliver growth across marketing channels and strategic priorities.Delivering clear investment targets across paid channels, ensuring spend and efficiency are aligned to forecasts.Analyzing data to identify opportunities to drive growth and optimise performance across marketing channels.Managing in-house paid social marketing, including ad planning, optimised investment and review of ad performance.Partnering with the organic social team on the paid social strategy and cross-funnel budget.Managing marketing feeds and working with agencies on optimisations.Managing Affiliate tenancy and commission opportunities, in line with the marketing calendar.Working closely with the online trading, brand marketing and buying teams to ensure ads and product focuses are aligned with business priorities and trends.Partnering with the ecommerce trading and web production teams on SEO recommendations and optimisations.Managing the Digital Marketing Assistant.Identifying and driving opportunities to grow Digital Marketing channels through new vendors and projects.Attending weekly, monthly and ad hoc trade meetings, presenting trade and highlighting opportunities to further grow the business.What You'll NeedProject management experience.Confident in all areas of online marketing, with experience in managing multiple activities.A confident communicator and able to influence through best practice and ROAS.Ability to analyse marketing campaigns and present strategies based on results.Strong leadership skills and experience in managing a team.Ability to multi-task and delegate.Build strong relationships with internal and external stakeholders.The PerksWork-life balance: Flexible start and finish times.Bring your dog to work.Wellbeing: Employee Assistance program to support mental, physical and financial health.Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount off external gym memberships.Private Medical Insurance.Employee Discount: Up to 40% off at all URBN Brands.Community: One paid day to volunteer or fundraise for a charity of your choice.Travel: Cycle to work scheme, season ticket loan.Continued Development: Structured support with continued learning and development.Equal Opportunity StatementURBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs. #J-18808-Ljbffr