Head of Analytics

Head of Analytics – London, Hybrid (1–2 days/week at our London Office)Naked Wines is one of the UK's favourite wine clubs, shipping over 1 million cases a year. We fund and source directly from independent winemakers, delivering better quality wine at a better price and removing middlemen. Our global team is entrepreneurial, obsessed with customer experience and driven by performance – all of which make Naked a great place to grow personally and professionally. Responsibilities Lead and develop the Analytics team, prioritise workload, coach performance and foster a collaborative, high‑performing culture. Shape and deliver the Data vision and strategy, ensuring alignment with company OKRs, business goals and Data Engineering. Drive data‑led decision‑making across key business functions: Customer Acquisition, Product, Retention, Marketing, Operations and Finance. Partner with Data Engineering to ensure strong data governance, scalable pipelines and minimal technical debt. Collaborate with Product and Tech to measure the impact of new features and experiments, turning insights into action. Develop advanced analytics techniques alongside our Data Scientist and Product Analytics Manager, including predictive modelling and A/B testing. Own and optimise our analytics tools (Looker, Amplitude, Google Analytics, Smartlook) to drive self‑serve insights across the organisation. Ensure industry best practice of AI use in tools, techniques and approaches. Communicate insights clearly, presenting complex findings to senior leadership and non‑technical stakeholders. Advocate for early data involvement in new initiatives, building processes and mindsets that make this happen. Lead training and education on analytics tools, dashboards and metrics to increase data literacy across teams. Balance rigour and reality, helping the business make sound and pragmatic decisions using data. Qualifications Proven experience leading an Analytics team of 4+ people (including line management of managers and analysts). Effective leadership and collaboration skills, with influence beyond your immediate team. Expertise in data modelling, data pipelines, statistical analysis, machine learning, data visualisation and business intelligence best practices. Advanced proficiency in SQL and experience with at least one BI tool (Looker preferred). Experience evaluating and onboarding Analytics tools. Experience with Python or R, plus Google Analytics, Amplitude or similar. Excellent communication skills: you can explain complex concepts simply and compellingly. A pragmatic, commercial mindset: balancing technical detail with business impact. Behaviours & Values Ambition – Turn strategy into actionable plans that drive impact; develop talent. Judgement – Connect the dots, make sound decisions and lead broader improvements. Discipline – Build reliable, scalable systems; track key results and shift focus when necessary. Influence – Build strong teams, align stakeholders and maintain high performance standards. Accountability – Own function outcomes and tackle misalignments early. Customer & Winemaker focus – Start with customers and winemakers, keeping it simple and data‑led. Recruitment Process Screening interview & task review – “task” & virtual interview. Stakeholder interview with senior leadership. Stakeholder interview with global leadership. Benefits Competitive salary plus annual bonus opportunity. Healthcare for you and your partner. 26 days holiday plus bank holidays (you can buy or sell holiday). £300 annual personal development budget – support people to follow their dreams inside or outside of Naked. £450 every year to treat yourself to some of our delicious wines. Paid leave to volunteer and contributions to community events. Wellbeing Champions and access to mindfulness resources (Headspace app). Enhanced parental leave and honeymoon leave (newlyweds get an extra week). Thoughtful gifts including Naked Wine and more. Equal Opportunities & Accessibility At Naked Wines we recognise the value of diversity and inclusivity. We encourage applications from individuals of disadvantaged socio‑economic backgrounds, disabled persons, LGBTQ+ community members, Black, Asian and Minority Ethnic backgrounds, and those with lived experiences of discrimination. All employees are treated fairly and equitably at work, and we provide reasonable adjustments throughout the recruitment process. #J-18808-Ljbffr