Head of Brand Marketing

6 days ago

City Of London, United Kingdom Zapp Full time

Head of Brand Marketing – Zapp Location: Vauxhall, London Zapp are hiring a Head of Brand Marketing to develop and execute brand strategies that drive awareness, engagement, and growth at Zapp. This role will enable you to build strong relationships with internal teams and external agencies to deliver impactful marketing initiatives. You'll also have the opportunity to work directly with our Founder. Here’s What You’d Be Doing Breaking down the brand marketing strategy to create clear objectives, including leading the planning and execution of campaigns. Overseeing multi-channel brand campaigns across ATL, BTL, digital, and social, ensuring a seamless and impactful brand experience for customers. Working closely with the CRM, Growth, and Commercial teams to make sure brand marketing efforts align. Identifying and launching new brand‑building initiatives, including influencer partnerships, sponsorships, and experiential activations to enhance customer connection and loyalty. Coordinating Zapp company and VIP engagement events, ensuring they align with brand strategy. Overseeing brand perception tracking, focus groups, and consumer research to gather insights that inform brand strategy and enhance customer experience. Driving the creation of high‑quality brand content, working with in‑house teams to produce compelling storytelling assets for campaigns, social media, and marketing materials. Managing Brand Marketing Associate(s), supporting their development and execution of brand marketing strategies. What We’re Looking For 8+ years’ experience in B2C brand marketing Proven experience in developing and executing multi‑channel brand campaigns across ATL, BTL, digital, and social media. Able to shape and evolve a brand’s positioning, messaging, and visual identity to enhance customer engagement and market presence. Strong creative and analytical mindset, balancing data‑driven decision‑making with innovative campaign execution to optimise brand awareness, engagement, and ROI. Customer‑focused approach, with an understanding of audience segmentation, consumer behaviour, and insights‑driven marketing strategies. Ownership & leadership mindset, demonstrating proactivity, strategic thinking, and the ability to work autonomously while collaborating effectively with cross‑functional teams and external agencies. Strong leadership skills in directing, developing and supporting a team. Benefits Competitive salary & equity package Enjoy 25 days holiday per year (plus all bank holidays) Private Health Insurance Extended sick pay and maternity / paternity leave pay At Zapp we embrace diversity. We are committed to creating an inclusive and supportive work environment. We firmly believe that a variety of backgrounds & perspectives make our team stronger and bring our product closer to the customer. As an Equal Opportunity Employer, we make all employment decisions without regard to age, national origin, race, ethnicity, religion, creed, gender, sexual orientation, disability, veteran status, or any other characteristic protected by law. #J-18808-Ljbffr

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