Senior Audience Development Manager

2 days ago


Greater London, United Kingdom News UK Full time

OverviewThe Sun is the biggest news brand in the UK publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news entertainment and sports coverage to millions of readers every day. With a rich history spanning decades we are dedicated to providing accurate insightful and engaging content across print and digital platforms. The Sun has a mass-market audience and aims to appeal to a diverse audience in the UK and beyond.Your roleThe Sun is looking for a talented dynamic individual with newsroom and audience development experience to manage data-driven editorial projects with the aim of reaching new audiences and driving loyalty and engagement. The role is based at News UKs London headquarters and we will expect you to work from the office at least three days a week.Day to day you willDeliver insights and recommendations that drive editorial distribution engagement and commercial strategies.Present and implement persuasive data-led strategies that are based on an understanding of The Sun's content and audience to support and diversify The Sun's digital growth.Partner with editorial teams to identify and implement SEO best practices and other content optimization techniques to maximize reach and discoverability on Google, social media and other key referral platforms.Work with editorial, product and commercial teams to ensure audience insights are integrated into content planning, product development and monetisation strategies.Create and distribute regular performance reports providing a clear picture of audience growth, engagement metrics and referral traffic to key stakeholders.Stay ahead of industry trends, competitor strategies and new technologies including AI tools and platform changes and recommend how to best leverage them to reach and engage new audiences.Support strategies to grow diversified commercial revenues particularly around video, membership, ecommerce across our newsrooms including in the US.What we’re looking for from youBe able to analyse and explain complex data and persuasively present findings around the newsroom. Have a strong understanding of content SEO and social media.Have experience using a variety of audience and analytics tools such as Google Trends, Google Analytics, Looker Studio, Newswhip, News Dashboard and Semrush.Be assertive within the team, unflappable under pressure and have experience of working collaboratively with multidisciplinary teams.Be an outstanding team player with a proactive attitude, able to problem-solve and eliminate obstacles through creative and adaptive approaches.Demonstrate an understanding of the Sun brand, its competitors and the wider digital publishing market.Benefits and cultureLife at News UK includes employee-led networks, diversity initiatives and a range of benefits such as private medical insurance, gym discounts, cycle and electric car schemes, book discounts, maternity/paternity leave provisions, wellbeing resources, a generous pension, and access to training including LinkedIn Learning. We are committed to reflecting the diversity of the audiences we reach and fostering a collaborative, supportive work culture.About the candidateRequired Experience: ManagerEmployment typeFull-TimeExperienceyearsVacancy1 #J-18808-Ljbffr



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