Marketing Manager

7 days ago

City of Westminster, United Kingdom YouGov plc Full time

OverviewReporting to the Head of AMERS & UK, and based in London, you'll play a key role in enhancing marketing operations in the UK and Ireland. Success in this role will translate to increased brand awareness, heightened demand to support sales revenue, and the acquisition of new clients through personalised, targeted campaigns. This is a breakdown of what you'll do (not all of it, just the important stuff):Key ResponsibilitiesIncrease awareness of YouGov's brand and our leading products & services across UKI, our home market and a priority region, using tactical marketing activities.Take ownership of YouGov UK's events program, from meticulous planning and execution to comprehensive reporting and strategic optimisation.Collaborate closely with the commercial and research teams to understand commercial objectives, priorities, and key accounts.As needed, support the wider marketing team in launching, maintaining, and optimising the UK's content marketing program across 15 priority sectors, including reports, articles, and rankings.Thorough reporting, and continuously monitor metrics and KPIs to identify areas for improvement and implement new processes and structures to enhance efficiency and effectiveness.Represent UK Field Marketing on a regional, and global stage, developing our internal positioning and driving advocacy throughout the business.QualificationsExtensive marketing experience, with a strong B2B marketing background, and a track record of successfully implementing strategies to achieve annual revenue targets.Proven experience successfully managing events to drive measurable demand.Proven ability to manage multiple projects simultaneously.Experience collaborating with and influencing stakeholders across departments.Excellent English copywriting skills, supported by a portfolio, and strong written and verbal communication skills with a focus on compelling and creative content.Solid knowledge of digital marketing channels, tools, and technology.Experience working within a platform-based business model and driving demand accordingly (preferred).Why join YouGov?Join our global team to help us achieve our social mission: to make millions of people's opinions heard for the benefit of our local, national, and international communities. Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do. Life at YouGov: We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do. We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work. #J-18808-Ljbffr

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