Digital Lead Generation Manager

Location: Remote / UAE / Portugal / UK - Option to relocate to Dubai post Probation PeriodCompany: KompetenzaDepartment: Marketing & SalesReports To: Sales DirectorOverviewKompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies. This role is to build and implement a digital infrastructure for acquiring new customers in multiple territories and focus on a multi-channel lead generation strategy.This is an exciting opportunity to build a lead generation engine from the ground up, using advanced AI-driven solutions, digital marketing techniques, and sales automation. The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems, and will be hands-on in designing and executing scalable lead acquisition strategies.Key ResponsibilitiesLead Generation Strategy & ExecutionDesign and implement a scalable lead generation system to acquire customers in multiple regionsDevelop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospectingUse AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreachOversee Google AdWords, PPC campaigns, and targeted paid advertising strategiesCRM & Marketing Automation InfrastructureBuild and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion trackingImplement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaignsLeverage AI-driven tools for automated outreach, personalized email campaigns, and customer targetingDigital Marketing & SEO OptimizationDevelop and execute SEO strategies to enhance online visibility and organic lead acquisitionOptimize website landing pages and content strategy for lead conversionManage and improve LinkedIn marketing campaigns, including outreach and sponsored adsTrack key lead generation KPIs, ensuring performance optimization and ROI maximizationData-Driven Optimization & AnalyticsImplement lead scoring and segmentation models to identify high-converting prospectsAnalyze campaign data, sales funnel performance, and customer behavior insights to refine strategiesUse AI-powered analytics and automation to continuously optimize lead generation effortsCollaboration & LeadershipWork closely with the sales team to align lead generation strategies with revenue goalsCoordinate with content marketers and designers to create compelling assets that drive engagementLead the implementation of ABM (Account-Based Marketing) strategies to target high-value clientsQualificationsMust-Have Skills & Experience3+ years of experience in lead generation, digital marketing, or demand generationProven experience in the technology industry (CRM, Salesforce, SaaS, or similar)Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automationHands-on experience in Google AdWords, LinkedIn advertising, and SEO optimizationExpertise in data-driven marketing, campaign performance tracking, and conversion optimizationStrong understanding of B2B sales funnels and outbound/inbound lead generationSoft Skills & Personality TraitsStrategic thinker with a data-driven mindsetProactive and hands-on - able to build processes from scratchExcellent project management and execution skillsStrong communication and stakeholder management skillsBenefitsWhy Join Kompetenza?Build a lead generation machine from the ground up – a scalable systemWork with cutting-edge AI and automation tools to optimize sales outreachHigh earning potential – competitive salary with performance-based commissionRemote work flexibility with a global teamAdditional DetailsSeniority level: Mid-Senior levelEmployment type: Full-timeJob function: MarketingIndustries: IT Services and IT Consulting #J-18808-Ljbffr