Marketing Lead

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.We are seeking a Marketing Manager based out of our London office who will play a pivotal role in securing delegate attendance and sponsorship revenue for our Trade large scale events portfolio . The successful candidate will develop and execute multiple marketing campaigns, take full ownership of their events’ marketing budgets and coach and mentor a junior marketing executive. Reporting directly into the marketing director the candidate will play a key role in the development and growth of The Economist Events business unit.How you will contribute:Develop and execute effective marketing campaigns for various events using a range of channels including but not limited to email, print advertising, telemarketing, social media, PPC, etc.Create and manage budgets and timelinesManage, train and develop other team members to deliver exceptional eventsUsing tech and data to constantly monitor and optimize the campaign’s performance and ensure the effectiveness of the campaigns to deliver ROIManage marketing partner relationships with external media publications, and industry associations, including identification, outreach, barter negotiations, tracking etcWork closely with the digital marketing agency to ensure all your paid media campaigns are effectiveCoordinate front-end, creative production and back-end support for event marketing campaignsAct as a liaison for events marketing across other areas of the events business, including sponsorship, programming and operations, as well as throughout the larger Economist GroupUnderstand and anticipate internal and external customer needs with the ability to think creatively and problem solve efficientlyDevelop and implement a social media strategy appropriate to the target market and the productUse content marketing to generate leads and increase year round engagement and community buildingManage numerous projects and budgets simultaneously at different stages in their event life-cycleWork with external clients to ensure contractual obligations are executed from a marketing standpointThe ideal skills for this role are:3+ years of experience in events marketingA strong understanding of the customer journey, acquisition process and digital marketing channelsOutstanding communication skills and able to manage both internal and external stakeholders and clientsTech savvy and digital enthusiast with experience using marketing and analytics platforms (Google Analytics Eloqua, Marketo, Salesforce, Cvent - or equivalents) and back-end website editing tools like WordPressInnovative and interested in exploring new marketing strategies and thinking creatively about new ways to reach audiencesExcellent attention to detail and proofreading skills#LI-HybridAI usage for your applicationWe are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.What we offerOur benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 40 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more. #J-18808-Ljbffr