Digital Merchandising Manager – UK Click

Join to apply for the Digital Merchandising Manager – UK Click & Collect role at Primark Overview We’re looking for an experienced Digital Merchandising Manager to lead our UK Click & Collect digital merchandising team during a 12-month maternity cover. This is a key leadership role focused on maintaining momentum, driving performance, and ensuring our digital storefront reflects both brand values and commercial priorities. Responsibilities You’ll oversee a team of five merchandisers, guiding them to deliver data‑led merchandising excellence. Using customer insights, funnel analysis, and performance metrics, you’ll help optimise conversion, engagement, and the overall online experience — ensuring our Click & Collect proposition continues to thrive. What You’ll Do Trade Performance & Site Optimisation Achieve Click & Collect sales targets through management of product visibility, availability and optimising key customer journeys Optimise product presentation and navigation to improve conversion and customer satisfaction Deliver a consistent and brand‑aligned product experience across all digital touchpoints Maintain & evolve a data‑driven merchandising model that supports site performance and customer experience Oversee the use of search and merchandising tools (e.g. Bloomreach) to ensure commercial efficiency Data, Insight & KPI Reporting Monitor core digital KPIs (conversion, bounce rate, CTR, etc.) to assess merchandising impact Partner with analytics and experimentation teams to identify funnel drop‑offs and support A/B testing initiatives Translate customer behaviour and sales data into actionable merchandising decisions Cross‑functional Collaboration Work closely with e‑commerce trading to ensure customer journeys are focused on the most in‑demand product with the best availability Collaborate with buying, marketing, UX, and Visual Merchandising teams to ensure product campaigns and stories are well represented online Align with marketing and content teams on commercial priorities and traffic‑driving initiatives Collaborate with SEO specialists to balance clarity of customer journey with search optimisation Work with digital product teams to prioritise roadmap of development work Leadership & Team Development Provide clear direction and day‑to‑day leadership for the digital merchandising team Coach and support team members to deliver high‑quality, insight‑led outcomes What You’ll Bring 5+ years in digital merchandising or e‑commerce trading, with proven team leadership experience Strong understanding of e‑commerce customer journeys (preferably fashion), funnel optimisation, and merchandising analytics Experience with search and merchandising platforms (preferably Bloomreach) Excellent analytical skills with the ability to interpret data and drive action Proven ability to manage cross‑functional relationships and influence stakeholders Benefits People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria. About Primark At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we’re Caring and always strive to put people first. We’re also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together. We’re committed to a workplace where all employees have the same prosperity based on their merit, experience and skill. We are committed to equal employment opportunity and anti‑discrimination and we are delighted to comply with relevant UK Equality legislation. Equal Opportunity Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. Contact If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.co.uk. If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. Legal & Compliance All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. Job ID REQ ID: JR-2814 #J-18808-Ljbffr