Senior Product Analyst

What you'll be doing As the digital media landscape evolves, our commercial success depends on a sophisticated, data-driven understanding of market dynamics, competitive pressures, and new revenue opportunities. This is a strategic role designed to be the analytical engine for our product strategy. We are looking for an experienced Senior Product Analyst who will move beyond daily product optimisation to provide the critical insights that shape our long-term commercial direction. Reporting to the Senior Product Manager, you will analyse market trends, model complex business scenarios, and deliver actionable recommendations that move sustainable revenue growth and secure our competitive advantage. Strategic Market Analysis & Insight Generation:Conduct in-depth analysis of the digital media market, including competitor performance, client spending trends, and emerging technologies. Translate findings into clear, actionable insights for commercial leadership. Experimentation Analysis:Conduct robust experiment analyses (e.g. A/B and multivariate tests) to evaluate the impact of product changes, generate actionable insights, and guide data-informed decision-making. Incrementality & Forecasting:Develop and maintain sophisticated models to forecast revenue, track market share, and analyse the profitability of different business lines, with a particular focus on incrementality. New Revenue Stream Identification:Proactively identify and evaluate opportunities for new products, services, and pricing models. Build data-backed business cases to support investment in new commercial initiatives. Advanced Pricing & Yield Strategy:Analyse the entire revenue ecosystem to provide strategic recommendations on inventory management and yield optimization across all platforms, balancing direct-sold and programmatic goals. Strategic Planning & KPI Framework Development:Partner with commercial leadership to define the annual strategic plan. Design and implement a comprehensive KPI framework to measure the success of strategic initiatives, not just individual products. Senior Stakeholder Engagement & Influence:Act as a strategic partner to the Commercial, Product, and Finance teams. Prepare and present compelling data-driven narratives and strategic recommendations to director-level and senior leadership. Experience that will put you ahead of the curve Extensive Analytical & Commercial Acumen:Significant experience in a strategic or commercial analyst role within the digital media, advertising, or technology sectors. Proven ability to translate complex data into high-impact business strategy. Advanced Data Modelling & Visualisation:Expert proficiency in SQL and Excel for data manipulation and modelling. Experience using BI and visualisation tools (e.g., Tableau, Looker, Power BI) to create compelling reports and dashboards for an executive audience. Commercial Strategy:Demonstrable track record of providing data-driven recommendations that have directly influenced business decisions, revenue growth, or strategic direction. Exceptional Communication & Influencing Skills:Ability to tell a persuasive story with data and articulate complex analytical concepts to non-technical stakeholders, including senior management. Market Knowledge:A strong understanding of the digital advertising landscape, including programmatic advertising, branded content, and emerging monetisation trends. What's in it for you The expected range for this role is £50,000 - £60,000. This is a Hybrid role from our Bath Office, working three days from the office, two from home … Plus more great perks, which include; Uncapped leave, because we trust you to manage your workload and time When we hit our targets, enjoy a share of our profits with a bonus Refer a friend and get rewarded when they join Future Well-being support with access to our Colleague Assistant Programmes Opportunity to purchase shares in Future, with our Share Incentive Plan Internal job family level Commercial 6 Who are we… We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces. We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it Our Future, Our Responsibility - Inclusion and Diversity at Future We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone. Because a diverse team isn't just good for business. It's the Future. Find out more about Our Future, Our Responsibility on our website. Please let us know if you need any reasonable adjustments made so we can give you the best experience #LI-Hybrid #LI-HLK #J-18808-Ljbffr