Brand Strategy

Brand Strategy & Customer Experience Manager, Hollister - EMEA The EMEA Brand Strategy & Customer Experience Manager, Hollister will lead the development and execution of Marketing Brand Strategy & Customer Experience for the Hollister brand in EMEA, in partnership with the EMEA Brand Strategy & Customer Experience Director. The Manager will work closely with the A&F Global Home Office and EMEA Brand Strategy & Customer Experience Director to drive innovative ways to connect with EMEA customers across all owned channels to accelerate growth in the region. This job is located at our EMEA Home Office in London, UK. What Will You Be Doing? Leverage regional expertise to optimise global messaging and strategy to suit the EMEA customer, centred around the focus markets of UK, Germany & the Middle East but crafting a launch plan for strategic new entry markets where required (e.g. France). Play a key role in the Strategy & Experience Sprint processes for EMEA, identifying customer, cultural & product nuances that require bespoke content or timing adaptations in region and centred around the 3 strategic Marketing brand pillars of Music, Football & Students. Direct supervision of a Customer Experience Specialist, building and developing their skills and overseeing local executional excellence across all customer touchpoints in our owned channels, including New Store Openings and Audience Strategy. Interface with cross‑functional EMEA teams (Product, Planning, Promotions, Customer Insight, Finance etc.) to identify key regional products, seasonal trends & customer insights. Work with key Global Home Office teams like Procurement & Legal to ensure compliance in all regional contracts & activations. Develop and manage relationships with external regional partners ensuring they deliver according to their contractual obligations. Production of analytics on the success / ROI of regional marketing initiatives and support EMEA Brand Strategy & Customer Experience Director to leverage results to update regional strategy and improve operations. Provide business updates regularly for EMEA Leadership and monthly to the Global Home Office to share high‑level takeaways and best practices. Travel within EMEA to build customer intimacy & activate the brands locally. What Do You Need To Bring? Strong academic credentials in Marketing Strategy or equivalent. Strong retail or related industry experience. Proven ability to utilise customer research to develop and execute brand strategy. Successful track record of brand market penetration and/or product sales growth. Familiarity and experience across different marketing spectrums (media, experiential, performance, etc.). Proven critical thinking and analytical ability. Ability to travel frequently within European region. Company Overview Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials. The company operates a family of brands, including Abercrombie & Fitch, YPB, Abercrombie Kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e‑commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com. Benefits & Perks Incentive bonus program Annual company‑wide review process Medical, dental and vision insurance Life and disability insurance Associate assistance program Paid parental and adoption leave Access to fertility and adoption benefits through Carrot Access to mental health and wellness app, Headspace Paid time off and one paid volunteer day per year, allowing you to give back to your community Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year) Seven associate wellness half days per year Merchandise discount on all of our brands Opportunities for career advancement, we believe in promoting from within Access to multiple Associate Resource Groups Global team of people who will celebrate you for being YOU Equal Opportunity Employer ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER #J-18808-Ljbffr