Senior UX Specialist

Senior UX Specialist Location: Cornwall or Cheltenham Location Type: Hybrid Website: https://www.wmfts.com/en/ Group: https://www.spiraxgroup.com/ Watson‑Marlow Fluid Technology Solutions is part of Spirax Group, a FTSE100 and FTSE4Good multi‑national industrial engineering Group with expertise in the control and management of steam, electric thermal solutions, peristaltic pumping and associated fluid technologies. When you join us, you will be integrated into a cooperative and encouraging team, participate in challenging yet critical work, and experience ongoing growth opportunities to help you achieve your full potential. Visit our website to learn more. Job Summary Become a key player in our team as a Senior UX Specialist and help us drive forward our ambitious goals. This role focuses on understanding audience needs and translating those insights into optimised user interactions on the website. You will be responsible for leading efforts to ensure information can be accessed with minimal friction. The responsibilities extend beyond navigation, encompassing how users interact with content, complete tasks and engage with digital touchpoints throughout their online experience. The role involves identifying challenges faced by users and converting these findings into clear and efficient user journeys. By streamlining site architecture, you’ll help deliver a cohesive and high‑performing website that reflects our brand and delivers a seamless customer‑centric experience that supports our business objectives. Key Responsibilities User Research and Insights Conduct user research to understand audience needs, behaviours and pain points Analyse user feedback and behavioural data to inform UX improvements Translate insights into clear, goal‑oriented user journeys that support the business strategy Lead usability testing focused on validating design decisions, navigation clarity and task completion Support A/B testing and iterative design based on performance data Testing and Prototyping Use tools like Figma to replicate user journeys and gather feedback before development Collaborate with development agencies to ensure prototypes are feasible and accurately implemented Performance and Accessibility Ensure compliance with WCAG accessibility standards and responsive design principles Identify and reduce friction points in key conversion paths (e.g. product pages, contact forms) Navigation and Information Architecture Create wireframes and prototypes to explore and validate design concepts in collaboration with the creative team Ensure campaign content aligns with insights from user research and competitor benchmarking to guide page layout Strategy and Continuous Improvement Collaborate with the rest of the Strategic Marketing team to align the website with the brand strategy and campaign objectives Work with external agencies to implement UX enhancements and resolve identified issues Contribute to the development and maintenance of a design system and pattern libraries Document UX findings and recommendations for continuous improvement Skills / Experience Proven experience in UX design for websites, ideally within B2B or technical sectors Strong understanding of usability principles, accessibility standards, and responsive design Proficiency in design and prototyping tools (e.g., Figma) Experience with UX testing methodologies and analytics tools Strong communication and interpersonal skills which allow you to engage proactively and successfully with both internal and external stakeholders Ability to advocate for user needs within technical and business constraints Familiarity with SEO, CRM integrations and digital marketing workflows Knowledge of WCAG 2.1/2.2 and its application to web design Benefits A competitive salary Flexible working arrangements A generous holiday allowance Three days’ paid volunteering leave Life assurance Additional support and benefits through our Everyone is Included Group Inclusion Plan Inclusion and Equality Everyone is Included at Spirax Group. We are passionate about creating inclusive and equitable working cultures where everyone can be themselves and achieve their full potential. For us, that means supportive teams and strong relationships where every contribution is valued across social and cultural backgrounds, ethnicities, ages, genders, gender identities, abilities, neurodiversity, sexual orientation, religious beliefs, and everything else that makes us human and unique. We want everyone to be able to make their difference here, so we will always consider requests for flexible working. We know that everyone needs some extra help from time to time too, so we have introduced a range of additional benefits through our Group Inclusion Commitments. These include: Gender‑neutral parental leave 15 days of extra paid caregiver leave Paid time off and support for anyone experiencing pregnancy loss or domestic abuse Menopause‑friendly workplace principles and more Learn more at https://spiraxgroup.com/inclusion. We are also a Disability Confident Committed Employer. If you would like to apply using this scheme, please select this option in our application form. We are an equal opportunity employer committed to fostering an inclusive and diverse workplace. We encourage candidates from all backgrounds to apply. If you require accommodations during the application process, please let us know. Company Overview At Watson‑Marlow Fluid Technology Solutions, part of Spirax Group, we are driven by innovation and are dedicated to creating an inclusive workplace where everyone is empowered to make a difference. As a world leader in manufacturing peristaltic pumps and associated fluid path technologies for the life sciences and process industries, we offer a wide range of products, including tubing, specialised filling systems and products for single‑use applications. Our shared purpose is to create sustainable value for all our stakeholders as we engineer a more efficient, safer and sustainable world. Our technologies play an essential role in critical industrial processes and industrial equipment across industries as diverse as Food & Beverage, Pharmaceutical & Biotechnology, Power Generation, Semiconductors and Healthcare. With customers in 116 countries, we provide the solutions that sit behind the production of many items used in daily life, from baked beans to mobile phones Our inclusive culture and values unite us, guide our decisions and inspire us everywhere we operate. We support our colleagues to make their difference for each other as well as customers, communities, suppliers, our planet and shareholders by creating a truly equitable working environment where everyone feels included. #J-18808-Ljbffr