Copywriter & Editor

Main PurposeThe newly created role of Editor & Copywriter will be responsible for ensuring every piece of content makes sense within the buying journey and is consistent with our brand. The goal is to help generate sales opportunities, driving revenue, through engaging content. The successful candidate must have a strong ability to interpret briefs and business requirements, present persuasively to a variety of specialists, and defend ideas and execution.The role will report to the Head of Content but it will be a resource supporting the full marketing team – sitting in a central marketing team (alongside the campaign manager and graphic designer). The successful candidate will help update the brand narrative and guidelines for the wider team / business to follow moving forward, drive consistency among all content and be a key member of the fast-growing marketing team.This person will be able to utilize and further develop their skills in an agile and ambitious marketing team who are always looking to achieve the best.Background InformationBigHand is a leading software technology company with a big difference. It’s not just what we do, but how we do it. We specialize in a range of operational and financial productivity solutions, providing customers with data and analytics across their business to enable them to work efficiently and profitably.Our vision is to be the industry’s preferred, most supportive and helpful technology partner.We aim to achieve this by harnessing our genuine enthusiasm and skill for helping busy people be more effective.Key Responsibilities / AccountabilitiesPlan, write and edit content across the full marketing team - adhering to a consistent brand philosophyBuild clear brand messaging across each product family that feeds into the overarching brand narrativeCreate style guides for the wider marketing team & business stakeholdersProduce high-conversion content for prospect nurturing programsWork closely with the content team to align the creation of contentEdit and provide expert input into content for field marketing and product marketing campaignsWork closely with the Digital Content Manager to craft and edit copy for use on our website with a targeted focus on new pages / new sectorsSupport internal and external brand communications copySupport the creation of clear, persuasive, original copy for ABM campaignsSupport the marketing management team with content requestsSkills / Experience RequiredExperience of creating relevant brand and customer-focused copy, executed across a variety of marketing channels and touchpoints, with demonstrable evidence of the positive impact your writing has had, e.g. on improving brand awareness, engagement, ROI, etcExperience of writing in a digitally-native brand voiceStrong customer and commercial focus, determined to create value for our customers, brand, and businessAn understanding of copy trends and best practices, and the ability to write in a variety of styles and tones across different channels – including email campaigns, in-product marketing, SEO content, and moreStrong copywriting and editorial skills with excellent attention to detailAn ability to respond to short-term requests as well as planned work, prioritizing your workload and managing briefsStrong SEO awarenessStrong knowledge on core Microsoft solutions such as Word, Excel and PowerPointAn excellent communicator, a strong relationship builder, and stakeholder manager, with an ability to simplify complexity and take people with youStrong timekeeping and organizational skills with the ability to project manage multiple tasks at onceHighly motivated, ‘can-do’ attitudeDesirable Skills but not essentialExperience within a legal technology or professional services organizationExperience with any of the following tools / software :Canva, Umbraco, Salesforce, Pardot. #J-18808-Ljbffr