Public Sector Growth and Retention Manager

The Public Sector Growth & Retention Manager is responsible for growing Wave's Public Sector customer portfolio, leading a growing sales team, winning new business, and retaining existing customers. You'll develop sales strategies, manage key relationships (including Public Sector Buying Organisations and TPIs), shape propositions, and represent Wave as a trusted expert in the Public Sector utility space. It's a leadership role combining strategic sales, hands‑on business development, partner management, and commercial ownership. Responsibilities Drive sales activity by reviewing your team's pipeline, generating new leads, engaging prospects, and progressing live opportunities toward close. Meet with customers and partners (virtually or on‑site) to negotiate contracts, educate stakeholders (PSBOs, TPIs, Frameworks), and strengthen long‑term relationships. Work with internal teams—pricing, bids, legal, onboarding, marketing—to prepare proposals, pricing, contracts, and ensure smooth customer onboarding. Lead and support your team, providing coaching, direction, performance reviews, and ensuring activities align with the Public Sector Sales Strategy. Monitor the market and represent Wave, capturing competitor insights, feeding into proposition development, and attending external events or webinars as an ambassador. Qualifications People management and coaching experience Proven ability to create and deliver successful sales strategies Track record of exceeding sales/retention targets in B2B, I&C or Public Sector environments Strong commercial acumen: pricing, margins, contracts, negotiation Results‑driven and commercially focused Excellent lead generation (cold calling, networking, social media) Strong CRM and pipeline management Experience managing PSBOs, Framework Providers, TPIs or channel partners Public Sector procurement knowledge Experience representing an organisation at industry events Knowledge of the UK water retail market or a similar regulated utility/service sector Degree or equivalent commercial experience Full UK driving licence About the Company Wave is a leading national business water retailer helping over 300,000 customers across the UK to benefit from the non‑household water market. We're dedicated to helping businesses lower water use, be more water efficient and reduce costs – all of which helped us earn the Water Retailer of the Year award in 2021, reclaim it in 2023 and celebrate again in 2025, where the judges highlighted our commitment to social value and sustainability as well as our market‑leading customer service. Our vision is to be the most customer‑focused utility delivering value and efficiency in everything we do, making a positive difference to the environment and society. Culture & Benefits Excellent pension scheme – we will double match your contribution, up to a maximum of 5% employee contribution and 10% from Wave Bonus potential Perkbox membership with a vast range of perks – high street savings (fashion retailers, supermarkets and restaurants), discounted cinema tickets, travel and holiday discounts and online fitness classes Income protection scheme Personal accident insurance 4x salary life assurance Free onsite parking Time off 24 days holiday rising to 26 (plus bank holidays) A day off for your birthday Half a day on Christmas Eve and New Year's Eve The option to buy holidays 1 day paid volunteering Wellbeing Hybrid/Flexible working Healthcare cashback and treatment scheme Cycle to work scheme Annual conference and Christmas party 24/7 Employee Assistance Programme Free flu shots Family Friendly Enhanced maternity and paternity pay Enhanced shared parental and adoption leave We care about you as an employee and have a range of resources available to both you and your family #J-18808-Ljbffr