Head of Sport Brand Partnerships

24 hours ago


Greater London, United Kingdom Frasers Group Full time

You will own several key sports brand relationships delivering long-term planning and strategy and acting as a centre of excellence for the commercial team in assigned brands and categories. You will support the Group Head of Sports Brand Partnerships and the Chief Brand Officer creating sports brand partnerships across Group. As part of the Sports Brand Partnership team you will work collaboratively within a responsibility matrix where you will be expected to both lead and support on brand relationship development and management activity as directed by the Group Head of Sports Partnerships and Chief Brand Officer supported by a Brand Partnerships Manager. Managing and nurturing ongoing relationships with assigned brands acting as lead point of contact at defined levels Leading on long‑term strategy for assigned brands Regularly meeting with brand representatives to discuss performance, address challenges and promote collaboration Developing a deep relationship and understanding of portfolio brands goals, positioning and market needs to drive mutual success Identifying and managing key strategic priorities for each brand to ensure alignment with business objectives, developing operational scorecards in alignment with the Group Head to track performance against monthly KPIs Collaborating with the Commercial team to develop and communicate seasonal budgets for each brand Supporting the Group Head with strategic brand negotiations and leading own brand portfolio for LT; supporting the wider commercial team on seasonal negotiations Accountable for cross‑functional project and initiative implementation Owning financial performance tracking and reporting for top 10 and assigned own brand portfolio Supporting product distribution strategies that aim to optimise access and range development Driving dialogue with the commercial team to ensure the right product mix is available at the right time Supporting 360 reviews Creating frameworks and processes to standardise ways of working Owning market‑place analysis and reporting Leading and developing Brand Partnership Managers; supporting Commercial Manager development by setting clear goals, expectations and performance standards Qualifications 10 years experience of a B2B partnerships ideally sport or fashion retail. Strong experience in a Retailer brand facing or Brand Retailer Facing role Strong track record of establishing strategic partnerships Quickly understand the Sports Direct brand to be able to prioritise its equity through all partnerships and intuitively understand the right brand mix for potential opportunities Have a collaborative mindset and experienced in working across broad cross‑functional stakeholder groups to turn strategy into actionable plans Excellent communication and relationship building skills Experience of leading a team within a buying or brand partnership environment Strong and demonstrable analytical skills ability to understand commercial data, build KPIs and make data‑led decisions. Open and transparent, able to navigate the organisation and to be comfortable with ambiguity. Highly organized and structured with strong strategic thinking and vision, entrepreneurial mindset and leadership English native or fluent in English. Remote Work: No Employment Type: Full‑time #J-18808-Ljbffr



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