Head of Marketing

Group Human Resources Director @ Praetura Group About Praetura Praetura Group was founded to provide growing and ambitious companies with the funding they need to succeed. By bringing a diverse range of financial services together, we can support businesses as they scale, and their funding requirements change. At Praetura, we know it takes more than just capital to build a great business. It takes funding on the right terms, with the support of people who’ve been there before. And that’s what we try to provide - more than money. As Head of Marketing You will be responsible for developing strategic marketing plans and leading our brand and marketing team as part of the Senior Leadership Team. You will oversee the evaluation and development of marketing strategies, the planning and coordination of marketing activity, the communication of marketing plans, and the ongoing positioning and recognition of our company brand. You will also work closely with the sales teams to drive client and broker awareness and increase market share. Key aspects of the role include: Managing a small team with a range of specialisms and skill sets. Your ability to lead a diverse team is essential. Controlling and driving commercial fundamentals across all aspects of the marketing strategy. Delivering brand vision and guidelines, including market positioning, and leading strategic activity to bring the vision to life. Working closely with marketing teams to achieve a unified strategy across all products. Staying up to date with the latest marketing trends and identifying innovative opportunities across marketing and communication channels. Developing and implementing marketing activity plans, identifying opportunities to increase sales, build brand awareness, and deliver strong product PR campaigns. Leading strategic initiatives to drive organisational growth and profitability. Overseeing all media-related activities and creating seasonal marketing calendars. Leading and generating ideas for the website, e-marketing, and social media activity. Securing positive press coverage for the brand across major consumer titles and online media outlets. Building and maintaining strong relationships with internal and external stakeholders. Communicating with external agencies as required. Who are we looking for? At least 5 years’ experience operating at Senior Leadership level. Significant experience in brand development, digital marketing, PR and broader marketing within the financial services industry. Ambitious and committed to delivering a marketing strategy across all products and channels, both digital and non-digital. Hands-on approach, actively involved in day-to-day team operations, and setting clear expectations and standards. An exceptionally strong communicator with proven leadership qualities. A track record of delivering improved ROI across PR and marketing initiatives. Creative and passionate about producing engaging content for press, e-marketing and the website. What can we offer you? We believe in rewarding our people with a supportive, engaging and enjoyable place to work, alongside great benefits that make a real difference. Our package includes: Competitive salary with a discretionary annual bonus. Company pension scheme to help you plan for the future. 25 days’ annual leave plus bank holidays, and your birthday off to celebrate. Private healthcare for you and your immediate dependants. Enhanced family-friendly policies to support you through life’s key moments. Access to financial, physical and mental wellbeing support. Death in service insurance for peace of mind. Cycle to Work and Tech scheme (Currys PC World) options. Free on-site parking. Complimentary breakfast, drinks and snacks to keep you fueled throughout the day. Regular social events, including summer and Christmas celebrations. To be considered for this position, please submit your CV. Want to hear more about what makes Praetura different? Visit our careers page to hear from our people and discover how we provide More Than Money. Seniority level Executive Employment type Full-time Job function Marketing and Sales At Praetura, we’re proud to be an equal opportunities employer, and it’s important to us that all candidates have the chance to perform at their best. If you require any reasonable adjustments during the recruitment process, please let our People Team know in your application or by contacting apply@praetura.co.uk #J-18808-Ljbffr