Senior Data Strategist

About Havas CX heliaHere at Havas CX helia we’re on a mission to ensure brands deliver against their customer promise. We flex and blend strategic, creative and data skills to make every interaction truly resonate. We also empower our people, equipping them with think‑big, can‑do skills to build a long, strong career in our industry. We help you make a difference both professionally and personally.ValuesWe Take Pride – We take personal responsibility and care more about our clients’ businesses, the work we make, and the people we work with.We’re Constantly Curious – Ask the right questions, continuously learn, make meaningful connections.We Never Settle – Be ambitious, be determined, be restless; we don’t accept the status‑quo.Purpose of the positionInspire and lead clients and colleagues in how data, insight and marketing technology can be used to design and deploy customer experiences that help brands grow. You’ll be a data evangelist, proactively showing clients how to use data to create engaging, relevant and impactful experiences.This role mixes new business development and client growth. You’ll identify and generate data opportunities that translate into paid for delivery projects, support agency pitch opportunities and work with C‑suite level clients, senior colleagues and partners.Key CompetenciesAttentiveEngagingCollaborativeAnalyticalStrategicWhat you will need to succeedA minimum 6 years experience, agency or client side, delivering data solutions, insight analysis, and strategies that have contributed to more meaningful consumer experiences, resulting in improved KPI performance.Highly numerate – an excellent consultative understanding of analysis and segmentation techniques/tools (churn /retention, NBA, engagement scores, segmentation, customer value maps, natural language processing) and their application to a marketing and commercial environment.Technically knowledgeable – a good consultative understanding (through experience or accreditation) of one or more marketing automation platforms, such as Bloomreach, Braze, Insider, Salesforce or Adobe cloud applications and their benefits and use within CX design.Strategic thinker – a solid and in depth understanding of data‑driven customer engagement & loyalty, with a proven track record in devising data, insight, measurement and audience strategies that optimise and utilise 1st, 2nd and 3rd party structured and unstructured data.Analytical doer – can work to a high standard in Excel, producing own insights / interpretations, business cases (loyalty proposition value and campaign forecasting), and complex test plans.Visually creative – able to design and visualise detailed communication contact strategies (ideally using Figma). Can present data and insight in a concise, engaging, visual story in PowerPoint.Leader – able to pro‑actively take a leading role in all aspects of the work that we do to meet client needs whether it’s taking a lead on a project, a client meeting, or a data practice related opportunity/issue.Mentor and Coach – responsible for managing or mentoring a Data Consultant, developing their talent and supporting their objectives.Facilitator – Make it easy and enjoyable to work with you and the data, ensuring that interactions between the Data Consulting team and agency/client stakeholders are rewarding, fun, productive and valuable.Communicator – able to work with non‑data literate or data literate people at any level to show how data and our services can support our clients in delivering to their CX objectives.Values – demonstrate the helia values in all your work.Seniority levelMid‑Senior levelEmployment typeFull‑timeJob functionOtherIndustryAdvertising ServicesLocation: London, England, United Kingdom #J-18808-Ljbffr