Sponsorship Manager

Job Overview We’re turning up the volume on sponsorship at AO We want to be front‑of‑mind for customers old and new and we know the power of unforgettable partnerships. This group‑level role reports to Dan, our Head of Delivery, and it’s your chance to own the sponsorship game. You’ll be the driving force behind shaping and growing our portfolio—negotiating deals and building strategic partnerships that make AO shine. Our sponsorship mix is anything but boring: think big‑name events, grassroots programmes, sports teams and community initiatives. It’s all about creating experiences that stick and making a positive impact nationally and locally. As Sponsorship Manager, you’ll be the go‑to expert, the connector, the strategist—working hand‑in‑hand with teams across AO to ensure every sponsorship delivers maximum bang for our buck. Our people are our superpower, and we’re unstoppable when we’re together. We want your ideas to flow, and what better way to make that happen than being based onsite, five days a week, where our culture fuels creativity, collaboration and growth. What You Can Expect To Be Doing Lead the negotiation and oversight of sponsorship agreements and deliverables with existing partners. Develop and implement annual activation plans, coordinating a pipeline of activities year‑round, amplified through owned, paid and earned channels. Collaborate with marketing, communications and creative teams to use sponsorships as catalysts for storytelling. Drive real commercial and brand value from sponsorships, ensuring all partnerships work hard and deliver measurable results. Oversee sponsor activation and fulfilment, ensuring all activity is delivered on budget and with continuous process improvement. Take ownership of reporting—regularly communicate plans, activities and success metrics to senior stakeholders, showing clearly how each sponsorship is being leveraged and the impact achieved. Track sponsorship performance, measuring impact and reporting on outcomes and ROI. Lead, develop and support a team of direct reports, fostering their growth and driving career progression. Identify and develop long‑term national and local sponsorship opportunities as required. Maintain strong sponsor relationships, acting as the main point of contact and ensuring excellent stakeholder engagement. A Few Things About You Hands‑on experience in a dedicated sponsorship role, managing high‑value and multi‑channel programmes. Proven depth of experience in sponsorship management, including contract negotiation, activation planning and results reporting, with the ability to demonstrate brand passion, commercial awareness and business acumen. Experience delivering creative, multi‑platform campaigns across brand and sponsorship channels. Proactive, entrepreneurial and persistent in seeking better ways of working. Strong track record of reporting sponsorship strategy, activity and results to leadership and stakeholders. A Bit About Us When it comes to appliances and electricals, we’ve got the lot—washing machines, TVs, laptops and more (even doorbells, just kidding). We’re known for helping our customers brilliantly, and it’s no different for AOers. We care about more than what’s on your CV because together we can do extraordinary things. Our Benefits Our benefits are designed to cover the moments that matter to AOers—from health and wellness to giving back, you’ll be rewarded inside and outside of work. Holidays: 25 days, plus bank holidays (increasing to 27 days after 2 years with us) Pension: Contribute 5% of your annual salary and we’ll do the same, giving you extra support for the future. Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre‑sale access Health & wellbeing: discounted gym membership, onsite spa, and our Help @ Hand scheme giving you access to virtual GP’s, mental health support and more. Discounts: exclusive discounts across our product range. Family leave: enhanced maternity, paternity and adoption leave. Making a difference: 2 fully paid days a year to donate your time to any charity of your choice. On‑site perks: start your day with free onsite parking, complimentary breakfast and coffee at our subsidised Starbucks. Location: Bolton, England, United Kingdom #J-18808-Ljbffr