Brand Manager

Brand Manager – Molton Brown Born on South Molton Street, London in 1971, Molton Brown is an icon of uniquely British style. Today, Molton Brown is one of the leading global brands in Kao’s global cosmetics portfolio. Growing from small‑scale artisans into the international fragrance brand it is today, its pioneering presence is felt in our stores and websites, travel retail, luxury department stores and the most esteemed hotels around the world. Expertly blended in London, Molton Brown’s signature fragrances, bath and shower gels, home and hand care luxuries have claimed iconic status. Kao and Molton Brown have a passion for integrity, for craftsmanship, for artistry and for giving our consumers the ultimate, quality experience. Role Overview Drive brand awareness and consideration by developing and executing Media, PR, Influencer, and online sampling strategies for the UK and Ireland. Support the maintenance of brand equity, ensure we reach our target audience, and uphold a brand image aligned with our luxury vision and strategic objectives. Assist the Senior Brand Manager and lead projects that deliver the annual programme of agreed marketing activities aimed at achieving profitable, sustainable growth. What You’ll Do Building from the global NPD and marketing calendar, assist the Senior Brand Manager in defining the UK&I marketing campaign and PR strategy, with a focus on driving brand awareness, consideration and conversion amongst relevant target audience to meet business objectives. Assist the Senior Brand Manager in planning the Media strategy for the UK&I in support of yearly campaign plans and in line with brand positioning as well as audience targeting strategy. Lead the development and implementation of the Media campaigns collaborating with the Creative team, in support of key campaigns or evergreen brand positioning. Manage the day‑to‑day relationship with the media agency. Lead the PR & Influencer strategy for the UK&I in support of yearly campaign plans, in line with brand objectives and collaborating with the digital team. Manage the creation of all supporting materials (press releases, lookbooks, influencer briefings etc), own PR & influencer event and seeding strategies. Manage the day‑to‑day relationship with the PR & Influencer agency. Drive product trial and lead generation by putting together and implementing the online sampling strategy, working hand in hand with the digital and CRM teams. Support the Senior Brand Manager with strategic internal presentations. Ensure ‘wash‑up’ reviews are operated for all campaigns. Report back on each major initiative, including budget and associated sales performance. Effectively oversee the management of the PR budget for the UK&I and track spend in a timely manner. Required Qualifications Degree level or equivalent + 3 years Marketing experience including Media, PR and influencers management, preferably in the Beauty or Luxury industry Experience managing the day‑to‑day relationship with the media agency and PR agency Experience managing a budget and optimising spend Passionate about Beauty products, brands and Luxury retailing. Passion for PR, influencer and media management - always aware of industry trends. Proactive with a high level of initiative and a clear focus on delivering tangible results, using learnings from past campaigns. Highly organised with strong attention to detail. Demonstrable written and verbal communication skills. Highly creative. Thinks outside the box. About Molton Brown Molton Brown is part of Kao founded in Japan in 1887, Kao is passionate about making a difference in people’s lives with our high‑quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values, we pride ourselves to be listed among the World’s Most Ethical Companies for 17 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation and treating each other with trust and respect. How We Work Having been selected among the World’s Most Ethical Companies for 17 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers. What We Offer A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation. Hiring Process Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community. #J-18808-Ljbffr