Senior CRO Executive

Here’s what we needAs RocketMill’s Senior Conversion Rate Optimisation (CRO) Executive, reporting to our CRO Manager, you will play a crucial role in supporting our CRO Programme. In this new role for the team, you will ensure we deliver exceptional performance by methodically applying quantitative & qualitative analysis, behavioural insights, UX innovation and technology to enhance our clients’ digital experiences. Using expertise in a range of analytical tools and AB testing platforms, and applying knowledge of human behaviour, you will be responsible for leading successful optimisation initiatives on behalf of our clients.Work remotely, or from our offices in Brighton and London Read moreKey ResponsibilitiesEffectively combine skills in digital analytics, statistical testing, user research, and behavioural economics to identify and deliver incremental improvements to our clients’ digital experiencesProduce client-facing reports for conversion audits and completed experiments, with an emphasis on transferrable learnings and their practical applicationsBrief UX colleagues to create wireframes and test designs that meet the hypothesis to enable the creation of testing variantsBrief experimentation builds and QA requirements to our development partnersMonitor AB tests within the testing platforms, confident in correctly concluding and analysing the results of an experimentMaintain a high standard of work and be responsible for the successful delivery of CRO campaigns for your clientsEnsure each of your clients have a thorough plan of activity that is well-reasoned, documented, and communicated effectivelyCollaborate with the Data & Insight team to support you with high quality data for your analysis, customer and market insight, data science, and technical implementation of technologyWhere applicable, coordinate effectively with other service lines, external contractors, and client stakeholders to deliver campaigns efficientlyProactively identify opportunities to deliver additional value for clientsBe informed of industry trends and identify and contribute ideas to improve RocketMill’s Conversion Rate Optimisation productSkills ProfileAn experienced CRO Executive, you will have the ability to identify and prioritise research and testing opportunities according to the client’s objectives & you will have the technical expertise to support robust experimentation processesHighly capable with testing technology, web analytics, experiment design, behavioural analysis, and statistical analysisAbility to design robust experiments with an appropriate hypothesis, treatment, methodology, and KPIExperience in a variety of qualitative and quantitative digital analytics tools such as Google Analytics, Hotjar, SessionCam, ContentSquare and User Testing toolsSound experience in any AB testing platforms such as Google Optimize, Webtrends Optimize, Convert, VWO, Optimizely or Adobe TargetGood working knowledge of Google Analytics and / or Adobe AnalyticsExperience in designing effective questions for use in polls and surveysAccountability, drive, intelligence, and passionAbility to clearly articulate results and insight in ways that make sense to others, both through written reports and client-facing presentationsAbility to identify and articulate valuable short and long-term opportunities to colleagues and clientsExcellent team collaboration and interpersonal skillsExcellent written and spoken English, excellent presentation skillsExcellent communication, collaboration, and interpersonal skills, with the ability to manage multiple client accounts and their technical and non-technical stakeholdersAn understanding of RocketMill’s other services and how they interact with our CRO activitiesDesirableWebsite and / or user experience designGoogle Cloud PlatformData visualisationServer-side testing methodsPersonalisation technologies and methods #J-18808-Ljbffr