Marketing Manager

2 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Camping and Caravanning Club provided pay range This range is provided by Camping and Caravanning Club. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range Marketing Manager - Email/CRM 37.5 hours per week, Monday- Friday £40-£45,000 per annum The Camping and Caravanning Club is the world's oldest and largest Club for all forms of camping and our aim is to help people enjoy the simple pleasures that camping can bring. We are recruiting for a Marketing Manager - Email/CRM. The successful candidate will be responsible for developing and executing both the acquisition of new leads and the retention and loyalty strategy for existing customers. This dual focus is achieved through lifecycle marketing programmes, primarily utilising the Email Service Provider (ESP) and Customer Relationship Management (CRM) system. This role drives database growth, customer lifetime value (CLV), and revenue by ensuring highly personalised, timely, and relevant communications across the entire customer journey. Daily duties and responsibilities will include: Define the overarching strategy for email and CRM programmes (including SMS/Push, where applicable) focused on retention, loyalty, and maximising customer lifetime value (CLV). Own the strategy and implementation of lead capture and acquisition efforts (e.g., sign-up forms, pop-ups, lead magnets, and content upgrades) across the website and other digital channels to drive database growth and qualified leads. Take ownership of all customer-facing emails, including system-triggered transactional communications (e.g., booking, password reset, join, renew etc) to ensure brand consistency, compliance, and optimal performance. Design, implement, and manage all automated customer journeys (e.g., Welcome Series, Abandoned Cart, Win-Back, Post-Purchase) and define the triggers and content for each stage. Own the segmentation strategy within the CRM, creating granular, data-driven audiences to enable highly personalised messaging and content. Oversee the end-to-end execution of business as usual and promotional email campaigns, ensuring accurate targeting and timely deployment. Actively monitor email deliverability, sender reputation, and list health metrics, implementing strategies to maximise inbox placement and minimise spam complaints. Lead a continuous testing roadmap focused on improving email performance metrics (Open Rate, Click-Through Rate, Conversion, Unsubscribe Rate) across automated flows and campaigns. Forecast, track, and report on key CRM metrics (e.g., LTV, repeat purchase rate, CLV), providing detailed analysis of campaign effectiveness and strategic insights to management. Own the overarching contact strategy, including setting communication frequency caps and suppression rules. Work closely with the Digital Manager and Technology teams to ensure seamless data flow between the website, CRM, and other customer data platforms to enable and enforce this strategy. We are looking for the following in applications: Degree in Marketing, Business or equivalent relevant professional experience (minimum 4 years). Advanced proficiency in a leading Email Service Provider (ESP) or Marketing Automation Platform (e.g., Salesforce Marketing Cloud, DotDigital). Proven experience defining and executing a commercially successful email and CRM strategy that demonstrably improved customer retention and Customer Lifetime Value (CLV). Hands‑on experience designing, building, and maintaining complex, multi‑stage automated customer journey programmes (e.g., welcome, abandoned basket, loyalty tiers). Experience working effectively with Data, Analytics, and Technology teams to manage data flows and platform integrity. The Camping and Caravanning Club is a fantastic place to work, with a supportive and dedicated team. We've been helping people enjoy the great outdoors for over 120 years. We believe in rewarding our people for their hard work, so we have a great mix of benefits and opportunities, to give you the recognition you deserve: Benefits include 28 days annual leave plus bank holidays and holiday purchase scheme, 10% pension (5% / 5%), 3 x salary life assurance, an employee assistance programme, free staff membership for discounts on our Club sites and with our retail partners. We operate hybrid working, with 2 set days in the office and the option of working from home the remainder of the week. We are especially keen to encourage expressions of interest from people currently under‑represented within the Club, these include but are not limited to those from the LGBT+ community, people with disabilities, and people from ethnic minority backgrounds. We are an equal opportunities employer and actively committed to promoting equality and diversity, and the Club expects all staff, members and volunteers to share this commitment. We have signed the Armed Forces Covenant and welcome the Armed Forces community to apply. We would encourage all applicants to apply as soon as possible as we may close vacancies early should we receive a high number of applications. For this role, you must have evidence of the right to work in the UK. Please upload your anonymised CV. Applications close: 7th December 2025 Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Travel Arrangements Referrals increase your chances of interviewing at Camping and Caravanning Club by 2x Get notified about new Marketing Manager jobs in Coventry, England, United Kingdom. #J-18808-Ljbffr