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Senior Manager, Paid Digital Media EMEA
2 weeks ago
You play a key role in delivering paid media strategies across the region, with a strong focus on developing UK repertoire for international growth. Reporting to the Director, Paid Digital EMEA, this role is responsible for planning, executing, and optimizing paid campaigns across major digital channels, ensuring they are data‑driven, cost‑efficient, and aligned with both global strategies and local market needs. The position requires deep expertise in digital media buying, analytical decision‑making, and a passion for amplifying artists on a global scale. Responsibilities Plan, execute, optimize and report on paid media campaigns across EMEA in collaboration with analysts, ensuring alignment with global strategies and adaptation for local market nuances. Create bespoke paid media strategies that help develop regional and priority artist repertoire, with a specific focus on building UK artists for international growth. Monitor campaign performance, analyze results, and provide actionable insights to improve efficiency and impact. Partner with local marketing teams, global stakeholders, and artist teams to ensure campaigns are tailored and effective. Educate wider marketing teams and share learnings with labels and global stakeholders. Support the Director in shaping regional paid media best practices and contributing to strategic planning. Develop and manage relationships with media platforms and vendors to secure competitive pricing and added‑value opportunities. Track campaign budgets, ensuring accurate allocation and cost‑efficiency. Stay informed on emerging digital advertising trends, tools, and innovations to drive continuous improvement. Qualifications 4+ years of strong experience in paid media and digital marketing, with strong knowledge of global and regional advertising platforms and strategies. Expertise in campaign planning, execution, optimization, and budget management across multiple digital channels – Social (Meta, TikTok, Google, Snapchat), Display, Video, Audio (Spotify) and Programmatic. Strong analytical skills with the ability to interpret performance data and translate insights into actionable improvements. Excellent communication and stakeholder management abilities, with experience guiding projects and mentoring junior team members in a fast‑paced environment. An appreciation of how digital fits into the wider marketing/media ecosystem and understanding the importance of identifying target audiences as a starting point for paid strategies. Passion for music and solid understanding of the digital media landscape within the music industry, including strategies for scaling local repertoire globally. Preferred Qualifications Familiarity with the EMEA market and its cultural nuances. Experience working with diverse marketing teams across different regions. Strong understanding of marketing technologies and data management platforms. Experience with A/B testing and other optimization techniques. Knowledge of creative development and ad production processes. WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law. Our Values Curiosity : We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises. At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game‑changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. #J-18808-Ljbffr
