Thumbnail Designer

OverviewJob Title : Thumbnail DesignerLocation : London BridgeNew content strategy at The Sun focuses on video to engage a global audience. Join a dynamic team contributing to fast-paced video output that drives traffic and revenue as we redefine how a historic brand tells stories in the digital world.Your role : As a YouTube thumbnail designer you will be responsible for developing and captivating click-worthy video thumbnails that entice our audience to click watch and engage with our YouTube content. You will be designing for a number of our different channels primarily across Sport and Lifestyle using your creative flair and understanding of YouTube trends to drive higher clickthrough rates and retention.ResponsibilitiesDay to day you will :Thumbnail design : Create bold engaging thumbnails that grab attention, encourage clicks and reflect the tone of the content. Utilise image design software (Adobe suite) to execute your ideas.Audience analysis : Continuously research and analyse YouTube trends, audience preferences and competitor thumbnails to ensure you are up to date with best practices and optimise our thumb strategy.A / B testing : Conduct A / B testing to determine the most effective thumbnails for our videos and iterate on designs based on performance data.Performance tracking : Monitor CTRs and audience retention metrics associated with your thumbnail designs and make data-driven adjustments accordingly.Brand consistency : Apply existing brand guidelines where required to ensure consistency where needed.Collaboration : Work closely with video teams to understand the editorial vision and ensure assets complement and elevate the final output.Efficiency : Deliver high-quality designs quickly in a fast-paced newsroom environment.What we’re looking forCreative eye : Strong visual design skills particularly in layout, typography and colour for digital platforms with a relevant portfolio of work.Attention to detail : Excellent attention to detail and a keen eye for visual aesthetics.Software skills : Proficiency in Adobe Photoshop and Illustrator (experience with other Adobe Creative Cloud tools is a plus).Data obsessive : Adept at analysing data and making data driven decisions.Organised & flexible : Able to juggle multiple projects and adapt to changing priorities.Team player : Comfortable working collaboratively with editorial, social and production teams.YouTube fanatic : Passionate about YouTube and digital platforms with a keen interest and understanding of the wider creator space.About News UKNews UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences our multi-format brands are home to a plurality of opinion representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling we represent, reflect and reach the nation telling the stories that matter.Life at NewsDriven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.We represent reflect and reach the nation telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.At News UK we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers and LGBTQ group News Is Out and the Apprentice Society.BenefitsSome of our benefits include :Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeksWide range of training available plus full LinkedIn Learning accessPrivate medical insurance including coverage for pre-existing conditionsDiscounted gym memberships, free ClassPass at Home, weekly virtual yoga classesBikes for Work and Electric Car schemeAccess to exclusive events, Up to 60% discount on Harper Collins books and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebritiesAccess to wellbeing benefits such as EAP, physio/massage and counsellingA generous pension scheme with employer contributions of up to 5%25 days holiday plus bank holidays and up to 4 volunteering days per yearWe want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on emailprotected.Key SkillsGraphic Design, Layout Design, Logo Design, CAD, Adobe Creative Suite, SolidWorks, Drafting, Adobe Photoshop, Autocad, Adobe Illustrator, Catia, Adobe IndesignEmployment Type : Full-TimeExperience : yearsVacancy : 1 #J-18808-Ljbffr