Global Marketing Content Strategist, GIMC
2 weeks ago
About the TeamGlobal Integrated Marketing Communications (GIMC) aims to deliver a globally consistent, customer-centric brand experience across all external marketing channels by translating TikTok’s strategic narrative into impactful, market-facing campaigns, toolkits, and channel strategies that drive relevance and measurable business results. The team focuses on brand and messaging consistency in our communications channels, coordination of our owned channel strategy, and efficiency and speed of how we bring our priority platform and product messaging to market. As a Global Marketing Content Strategist on the Digital Channels team, you will play a pivotal role in shaping and scaling content across our digital ecosystem. Reporting into the Head of Digital Channels, you will collaborate with regional marketing, product marketing, and creative partners to deliver compelling copy that is strategically aligned, globally scalable, and regionally adaptable. This role requires a mix of creative storytelling, editorial excellence, and an understanding of how content performs across digital channels. Responsibilities Digital Content Strategy & Messaging Develop clear, engaging, and on-brand copy for all digital channels, including websites, emails, social media, in-platform messaging, and campaign assets.Translate complex product features and narratives into simple, compelling value propositions tailored for digital audiences.Ensure messaging aligns with brand tone of voice, digital best practices, and business objectives. Global Partnership & Enablement Collaborate with regional Digital Channels and Marketing teams to adapt copy frameworks for regional market needs while maintaining global consistency.Develop digital content toolkits, editorial guidelines, and messaging templates that empower regions to execute effectively.Provide ongoing guidance to ensure digital channel content reflects cultural nuances and resonates with diverse global audiences. Content Production & Operations Write and edit copy for multi-format digital assets, ensuring seamless integration with design and user experience.Partner with channel owners and production teams to deliver high-quality content on time and at scale.Maintain a centralized content library for digital assets, ensuring accessibility, version control, and reusability. Quality, Measurement & Optimization Uphold editorial excellence through rigorous editing, proofreading, and adherence to brand voice.Partner with analytics teams to track digital content performance and apply insights to continuously refine messaging.Champion a test-and-learn approach, experimenting with tone, formats, and digital storytelling to optimize engagement. Minimum Qualifications Proven experience in copywriting, digital content creation, or editorial roles, ideally within technology, digital platforms, or creative agencies.Exceptional writing and editing skills with the ability to craft content optimized for web, email, and social channels.Strong understanding of digital channel dynamics, audience behavior, and best practices for engagement.Experience creating content frameworks and toolkits that scale globally while allowing for regional adaptation. Preferred Qualifications - Experience in ad products and the ad industry.Excellent collaboration skills with cross-functional and regional teams.Strong organizational and project management skills to manage multiple content streams across channels.Culturally aware, with sensitivity to language nuances and market-specific considerations. #J-18808-Ljbffr
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Global Marketing Content Strategist, Gimc
3 days ago
London, United Kingdom TikTok Full timeMarketing & Communications Global Marketing Content Strategist, GIMC **Location**: London Employment Type: Regular Job Code: A124079 **Responsibilities**: About the Team Global Integrated Marketing Communications (GIMC) aims to deliver a globally consistent, customer-centric brand experience across all external marketing channels by translating TikTok’s...
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Global Marketing Content Strategist, GIMC
1 week ago
London, Greater London, United Kingdom TikTok Full time £45,000 - £90,000 per yearResponsibilitiesAbout the TeamGlobal Integrated Marketing Communications (GIMC) aims to deliver a globally consistent, customer-centric brand experience across all external marketing channels by translating TikTok's strategic narrative into impactful, market-facing campaigns, toolkits, and channel strategies that drive relevance and measurable business...
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Head of Global Digital Channels, Gimc
5 days ago
London, United Kingdom TikTok Full timeMarketing & Communications Head of Global Digital Channels, GIMC **Location**: London Employment Type: Regular Job Code: A105418A **Responsibilities**: About the Team Global Integrated Marketing Communications [GIMC] aims to deliver a globally consistent, customer-centric brand experience across all external marketing channels by translating TikTok’s...
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Head of Global Digital Channels, GIMC
6 days ago
City Of London, United Kingdom TikTok Full timeAbout the Team Global Integrated Marketing Communications (GIMC) aims to deliver a globally consistent, customer‑centric brand experience across all external marketing channels by translating TikTok’s strategic narrative into impactful, market‑facing campaigns, toolkits, and channel strategies that drive real regional relevance and measurable business...
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Content Marketing Strategist
2 weeks ago
City Of London, United Kingdom Randstad Finance Full timeContent Marketing Strategist 45000 - 55000 + commission + benefits Randstad are currently working in partnership with a market leading specialist manufacturing business within the financial services space based in Central London to recruit a skilled Marketing Professional join their business to own, develop and nurture their marketing strategy. They are...
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Global Digital Content Strategist
2 weeks ago
City Of London, United Kingdom TikTok Full timeA leading digital platform in the UK is seeking a Global Marketing Content Strategist to shape and scale content across digital channels. This role involves creating engaging copy, collaborating with regional teams for effective messaging, and ensuring quality across multiple formats. Ideal candidates will have proven experience in copywriting and digital...
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Head of Global Digital Channels, GIMC
2 weeks ago
London, United Kingdom TikTok Full timeAbout the TeamRead on to find out what you will need to succeed in this position, including skills, qualifications, and experience.Global Integrated Marketing Communications (GIMC) aims to deliver a globally consistent, customer‑centric brand experience across all external marketing channels by translating TikTok’s strategic narrative into impactful,...
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Content Marketing Strategist
2 weeks ago
London, United Kingdom Guru Careers Full timeA Content Marketing Strategist / Digital Strategist is needed to join an award-winning medical and health content agency based in London. Expect to deliver leading content strategies for the medical, pharmaceutical and consumer health sectors. This independently owned agency is a specialist medical and health content agency, renowned for delivering...
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City Of London, United Kingdom Trustpilot, Inc. Full timeA leading review platform in London is seeking an innovative Senior Content Strategist to develop and execute a unified global content strategy. You'll collaborate with various teams, manage content delivery, and leverage performance data to optimize engagement. Ideal candidates have strong B2B and B2C experience in content marketing and storytelling. This...
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City of Edinburgh, United Kingdom Trustpilot Full timeA leading consumer review platform in Edinburgh is looking for a Senior Content Strategist to oversee global content strategies for both B2B and B2C markets. The role blends strategic and hands-on responsibilities, where you will collaborate with teams to create engaging content that drives trust and engagement. Ideal candidates have experience in content...
