Data Analytics

2 days ago

City of Westminster, United Kingdom Publicis Sapient Full time

You will function as part of a world class Data Analytics team to support experience and marketing optimisation through data-driven insights.Responsibilities:Leverage data to generate insights that drive customer experience improvements, product evolution, and marketing effectiveness.Analyze customer journeys under an optimisation-focused lens including uncovering friction points and opportunities; interpret experimentation results to help clients continuously improve.Present insights to clients and account teams with recommendations backed by robust analysis and compelling storytelling.Collaborate with cross-functional teams, including creative, design and engineering to shape meaningful customer journeys and customer-centric thinking.Deliver clear, actionable measurement to highlight performance trends and opportunities across digital touchpoints.Contribute to best practices in Data Analytics within the team, including growing our insight product.Identify and resolve any data quality issues by conducting routine and ad-hoc data cleaning and testing.Qualifications:4+ years of experience with a focus in Data Analytics and Optimisation.Passion for analytics, working with data and deriving insights to solve client business challenges.Experience with the Adobe or Google Analytics product suites to deliver data-driven and actionable insights.Ability to build relationships and work as part of a large, cross functional team to solve complex problems – both with internal teams & external clients.Experience with optimisation programs and delivering analytics engagements.Experience in analysing large marketing campaigns is a bonus.Highly motivated with an entrepreneurial spirit & the ability to hit the ground running.Strong consultative skills and the ability to challenge status quo and gain adoption – proven ability to influence stakeholders and senior leaders, and manage organisational change.Ability to analyse large datasets.Experience with agile methodologies and tools (e.g., Jira or similar).Company Overview:Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.Benefits:Competitive compensation and benefits package.Flexibility to support work-life balance.Comprehensive health benefits for you and your family.Generous paid leave and holidays.Wellness program and employee assistance. #J-18808-Ljbffr

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