Campaign Planning Lead

About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. Job Title: Campaign Planning Lead (Paid) Reporting to: Performance Marketing DirectorCompany: THG NutritionLocation: THG HQ (WA15 0AF), Office based About THG Nutrition & Wellness THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. Job Summary We are seeking a highly skilled and motivated Performance Creative Lead to join our dynamic Paid Media team. The ideal candidate will develop and deliver creative strategy and concepts for performance-based marketing campaigns across multiple platforms such as Meta, TikTok, Snapchat, YouTube, TV, and CTV. This role requires a blend of strong creative, analytical skills, and a good understanding of digital advertising platforms to drive engagement and conversions. Key Responsibilities Paid Creative Strategy Development Collaborate with relevant marketing teams to develop innovative and effective creative strategies for brand and performance-based campaigns. Analyse market trends, competitor and audience insights to inform creative direction across multiple platforms such as Meta, TikTok, Snapchat, Google, YouTube, CTV. Develop and implement paid advertising guidelines for use across the business platforms (Meta, TikTok, Google, YouTube). Collaboration and Communication Work closely with cross-functional teams including paid, brand, campaign, product, and trading to ensure cohesive and effective creative delivery for BAU, campaign and key seasonality periods. Key stakeholder management across brand projects that align with paid campaigns. Present creative concepts and its performance reports to stakeholders. Campaign Execution Ensure all creative assets align with brand guidelines and campaign objectives. Serve as the key liaison between the brand and paid teams, overseeing end-to-end campaign delivery while ensuring adherence to platform best practices, size specifications, and requirements. Support paid team where needed on campaigns, audience and ad builds. Performance Analysis and Optimization Monitor and analyse the performance of creative assets using data-driven metrics and analytics tools. Support paid team on bi-weekly, monthly and project-based creative reporting. A/B Testing and Experimentation Support paid team on A/B testing strategies to evaluate the effectiveness of different creative concepts and hook approaches. Experiment with new formats, styles, and messaging to discover innovative ways to engage the target audience. Qualifications Technical Skills Proficiency in creative concept and brief writing, storyboarding with internal and external teams. Understanding of digital advertising platforms (e.g., Google Ads, Facebook Ads Manager). Creative and Analytical Skills Strong creative vision and the ability to produce compelling visual and written content. Intermediate analytical skills with the ability to interpret performance data and make informed decisions. Communication and Collaboration Strong communication skills, both written and verbal. Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously. What’s in it for me? Career Development Access bespoke development programmes that have been designed and developed by our in‑house L&D team. Continued development through our up-skilling programme delivered in partnership with an industry‑leading training provider. Enhanced Leave 25 days annual leave plus bank holidays. Enjoy your birthday off – we don’t work on your birthday either Enhanced maternity and paternity pay, depending on length of service. Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12 months. Wellbeing Support Access face-to-face and virtual appointments with our in‑house GP. Access our in‑house CBT therapist. Access our 247 Employee Assistance Programme (EAP) provided by Bupa. State-of-the-art on-site gym. Access to our on-site physio. Other Perks Save up to 12% on the cost of personal tech through our salary sacrifice scheme. Subsidised bus pass from Manchester City Centre to our ICON office. Up to 50% staff discount on THG brands. On-site staff shop. Access to on-site barber. Refer someone perfect for THG and receive up to £1000 when they pass probation. Anniversary gifts when you hit 5 and 10 years of service. Equal Opportunity Statement THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. We endeavour to respond to every application within 14 days. Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Technology, Information and Internet #J-18808-Ljbffr