Sportsbook & Gaming Analyst, NCE

Company Description Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first, by placing exciting, engaging and entertaining experiences at more fingertips than ever before. We’re pulling into pole position by pushing boundaries further, with innovation and technology, but most importantly with people like you. Because when you join Entain, it’s your game. So let’s win together. Job Description The Sportsbook & Casino Analyst provides actionable insights that improve product performance, optimise player engagement, and support commercial growth across the NCE region. The role focuses on understanding customer behaviour in sportsbook and casino, identifying trends and opportunities, and delivering clear recommendations that inform product strategy, marketing, and commercial decisions. By combining data exploration with robust analysis, the analyst ensures stakeholders can make confident, evidence‑based decisions to maximise both player experience and revenue outcomes. The role is responsible for uncovering opportunities, shaping initiatives, and equipping stakeholders with the insights and tools needed to enhance performance and ROI. By turning complex data into clear, actionable recommendations, the Sportsbook & Gaming Analyst ensures that decision‑making across the region is insight‑led. The role also contributes to building the foundations of the NCE BI & Analytics function, embedding best practice and supporting a culture of evidence‑based growth. Product & Customer Insights Analyse sportsbook and casino performance, identifying key drivers of revenue, margin, and player activity. Monitor player behaviour, wagering patterns and product usage to highlight opportunities for growth and retention. Evaluate content relevance and effectiveness, new product launches and feature adoption to assess impact and recommend improvements. Apply statistical techniques (cohort analysis, segmentation, A/B testing) to understand engagement, conversion and churn. Data & Reporting Build and maintain datasets and KPIs that provide a reliable view of sportsbook and casino performance. Work hands‑on with SQL and data modelling tools (e.g. dbt) to transform raw data into trusted reporting and insights. Develop dashboards and reporting that provide visibility of key product and customer metrics across the region. Continuously improve reporting processes to ensure efficiency, accuracy, and alignment with commercial priorities. Collaboration & Impact Translate complex data into simple, actionable insights that help product, trading and commercial teams make better decisions. Provide input into roadmap prioritisation by quantifying the commercial impact of product initiatives. Collaborate with compliance and safer gambling teams to ensure analysis supports regulatory and player protection objectives. Share best practices in analysis, reporting and product measurement across the BI & Analytics function. Competencies & Behaviours Agile thinker with a strong statistical mindset, able to approach problems with rigour, curiosity and evidence‑based reasoning. Excellent problem‑solving capabilities, with the ability to break down complex challenges into actionable tasks. Proactive and resourceful, able to anticipate needs and take ownership of solutions. Skilled at explaining complex analytical findings to non‑technical stakeholders in a clear, engaging way. Capable of managing multiple priorities and projects concurrently without compromising quality. Strong presentation skills, with the ability to simplify and articulate complex topics to senior stakeholders. Collaborative team player who contributes positively to group performance and shared goals. Qualifications Strong knowledge of SQL, with the ability to extract and analyse large datasets to support product and commercial analysis. Familiarity with Python, R or similar tools for statistical analysis and modelling. Skilled in data visualisation and storytelling, with experience using Power BI or similar tools to communicate insights. Understanding of sportsbook and casino KPIs, including turnover, margin, RTP, player value and engagement metrics. Experience with A/B testing, cohort analysis or segmentation to evaluate product and customer outcomes. Good understanding of data modelling and ETL concepts; exposure to dbt or GitHub is an advantage. Proficiency in Excel for quick analysis, modelling and reporting. Strong problem‑solving and analytical skills, with a focus on simplifying complexity and highlighting what matters most. Clear communicator, able to translate complex analysis into simple insights for product, commercial and leadership teams. Fluency in English. Benefits & Additional Information Generous group bonus scheme. Hybrid working. Private medical insurance. Pension scheme – matched to 6%. Ability to buy and sell holiday. Free subscription to wellbeing app Unmind. Additional “It’s Your Game” day off to use at either Christmas or New Year. Entain & Enhance days – 2 paid days off to focus on your professional or personal development. Share save scheme. Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us. At Entain, we do what’s right. It’s one of our core values and that’s why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future – for our people, and the wider global sports betting and gaming sector. Regardless of how you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally. #J-18808-Ljbffr