Director, Artist Brand Management

Director, Artist Brand ManagementJob Description :At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses :Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of an nimble independent.Director, Artist Brand ManagementThe Big PictureWe’re redefining catalogue marketing. Our mission is to transform legendary artists and timeless music into living, breathing brands that matter right now - not just for their core fans, but new audiences discovering them every day on their preferred streaming platforms, socials, and beyond.What You’ll DoTranslate consumer and audience data into insight and action by partnering with Analytics and Commercial teams to uncover consumption behaviors and affinities to develop fan segmentation and market opportunities that inform artist positioning. Create the framework for measurement and benchmarking to track and optimize for each artist on your roster, building ultimately toward brand attribution and business goalsDefine and evolve artist positioning for both core and opportunity audiences, ensuring each artist’s story, tone, and creative identity feel distinct, authentic, and relevant in all audience touchpoints - inclusive of brand identity and promiseArchitect comprehensive and integrated brand strategies that translate catalogue heritage into forward-facing value propositions tailored to diverse audience segments and new listener behaviors, setting the lifecycle roadmap to future proof the coming years. Use your benchmarking framework to set bold, measurable goals into each cycle. Create and distribute brand guidelines for usage and consistency, refreshing as neededExecute a clear process for reactive opportunities, building workflows and driving actionable plans that enable the team to move quickly on cultural, social, and streaming trends in market and globally while maintaining creative and brand alignmentLead cross-functional campaigns that integrate creative, earned, social, and DSP strategies into one cohesive, audience-first narrativeManage the entire global budget planning and execution taking in market, cultural, and audience differentiated opportunities, while tracking growth factors to replicate or broaden. Own the budget across cross-functional initiatives holistically including owned, earned, paid, partner media allocations.Champion an always-on mindset, creating consistent engagement that incorporates release cycles, but transcend and build the artist profiles across strategic moments in culture, trends, seasonality, and artist legacy, factoring in the competitive landscapeFoster collaboration across internal regional and global teams, creative partners, and artist managementDevelop bespoke external partnerships for artist amplification in line with defined positioning, strategy, and mutually beneficial audience growth potential that has the potential to scale into repeatable programming and larger sponsorshipInspire and lead the Artist Brand Management team by developing internal talent, setting clear direction and responsibilities, and cultivating a culture of curiosity, experimentation, and accountabilityReport on performance, synthesizing data into insights and defining measurable success and benchmarks to continuously evolve the artist strategies as audience behaviors evolveWho You AreA strategic brand thinker with deep understanding of how audiences form emotional connections with artists and musicExperienced in music, culture, or brand marketing, ideally from a label, agency, or platform backgroundSkilled at developing positioning frameworks that extend across audience segments and streaming ecosystemsFluent in data-informed storytelling and able to turn insights into strategies that move the needleOperationally minded with experience setting processes that balance creativity with agilityNaturally collaborative and comfortable in cross-functional environments that blend creativity, commerce, and analyticsConfident presenting to senior leadership and artist management with credibility and enthusiasmCreative problem solver at high and granular levelsPassionate about music, entertainment, streaming, culture, and the future of fan engagement#LI-MP1WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law. #J-18808-Ljbffr