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Group Social Media Manager
2 weeks ago
Overview In this role, you will work alongside the Group Digital Content Director to create innovative social media content for Barclays' main group channels and the CEO's personal LinkedIn. You will help implement a unified, group-wide approach to social media, encouraging innovation and collaboration across the business to maintain a consistent presence on all Barclays social channels. Additionally, you will proactively manage issues and reputational risks on social media platforms. The ideal candidate is a creative and strategic thinker with a proven track record of running successful social campaigns for large organisations. Responsibilities Collaborate with social media content creators, brand, marketing, and business teams to deliver engaging, creative, and compliant content. Set and track KPIs to measure success, engagement, reach, and sentiment, benchmarking performance against global competitors and leading brands. Oversee daily management of all group social media channels, including LinkedIn and X/Twitter. Champion new formats and creative approaches to increase reach and relevance. Drive effective channel management and identify new opportunities within social media. Lead the social media response during crises, working closely with communications, legal, and risk teams. Monitor and manage issues in real time to safeguard the brand's reputation. Develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms, and develop digital marketing strategies that align with the bank's business objectives and are informed by market research, customer needs and competitive landscape. Collaborate with cross‑functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives. Develop compelling and targeted content for various marketing channels, optimise online content for search engines to improve organic search visibility and manage paid search campaigns for driving targeted traffic and conversion goals, as required. Analyse data to make informed decisions and optimise marketing strategies, using data analytics tools to measure and report on the performance of marketing campaigns. Manage marketing technology platforms where applicable. Manage and update digital marketing platform and channels such as website and social media channels as needed. Develop compelling and targeted content for various marketing channels, inclusive of partner channels and assets where applicable. Vice President Expectations To contribute or set strategy, drive requirements and make recommendations for change; plan resources, budgets, and policies; manage and maintain policies/processes; deliver continuous improvements and elevate breaches of policies/procedures. If managing a team, define jobs and responsibilities, plan for the department's future needs and operations, counsel employees on performance and contribute to employee pay decisions/changes; lead specialists to influence departmental operations in alignment with strategic and tactical priorities while balancing short‑ and long‑term goals and ensuring that budgets and schedules meet corporate requirements. If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver consistently excellent standards. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others. Or for an individual contributor, act as a subject‑matter expert within own discipline, guide technical direction, lead collaborative, multi‑year assignments, guide team members through structured assignments, identify the need for inclusion of other specialisations, train and coach less experienced specialists, and provide information affecting long‑term profits, organisational risks and strategic decisions. Advise key stakeholders, including functional leadership teams and senior management, on functional and cross‑functional areas of impact and alignment. Manage and mitigate risks through assessment in support of the control and governance agenda. Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does. Demonstrate comprehensive understanding of organisational functions to contribute to achieving the business goals. Collaborate with other areas of work for business‑aligned support areas to stay up to speed with business activity and strategies. Create solutions based on sophisticated analytical thought, comparing and selecting complex alternatives. In‑depth analysis with interpretative thinking will be required to define problems and develop innovative solutions. Adopt and include outcomes of extensive research in problem‑solving processes. Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes. Qualifications Extensive experience managing social media for large organisations (financial services preferred but not required). Demonstrated success in building and growing corporate social channels. Creative thinker who upholds brand integrity. Excellent at managing stakeholders and influencing senior leaders. Comfortable working across different cultures and markets. Skilled in analytics, social listening, and reporting tools. You may be assessed on the key critical skills relevant for success in the role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job‑specific technical skills. All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave. #J-18808-Ljbffr
