Marketing Manager

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.Job DescriptionMain Functions & ResponsibilitiesStrategicDevelopment of the overall marketing strategy and tactical plan for the firm in conjunction with Marketing Partner and the Chief Financial OfficerWork with Department Heads to create and follow annual marketing and business development plansManagement of marketing budgetStrategic project management - when managing projects ensure that a holistic view of the firm's needs and requirements are considered and that all relevant stakeholders are brought along on the journeyAnalyse market data and research insights which drives growthAnalysis and reporting of firm-wide and practice area marketing activity on a monthly basis and reviewing and reporting on ROI from marketing campaign/advertisingOperationalFirm-wideLiaise with Partners and all key stakeholders across the firmCreate and execute targeted marketing campaigns and deliver engagements / events designed to raise the firm's profile and / or raise new enquiriesUse of client data to deliver carefully targeted activities to particular client segmentsManagement of the client database, content and scope of client database and continue development of its use as a marketing information systemWork closely with fee earners to proactively follow up all contact with clients and introducers, including researching cross selling opportunities for legal services and maintaining / enhancing relationshipsEnsure directory submissions are completed and delivered on timeAdvise on pitch strategy, prepare pitch documents, manage rehearsals for new business pitches and perform pitch debriefsEnsure the Clifton Ingram LLP brand values and house style is implemented on all marketing materialsExecute projects on time, cost effectively and to a high standardOrder branded stationary including header paper, pens and business cards as neededManage client service providers including call centre receptionists and web chat operators, ensuring staff lists and annual leave information is up to dateAdvise departments on onboarding and quoting procedures to maximise conversion rates and customer experienceContribute to check lists for new starters including adding to the website, creating Review Solicitors profiles for fee earners and ordering business cardsManage email signature designs and individual templates and changesAdvertising & Direct MarketingResponsible for the development and management of all advertising for the FirmManage complete process for marketing events, including design of invite, mailing list editing, collating of replies, confirmations, management of event and follow upLiaise with departments to draft content for regular newsletters etcProcess all information relating to mail shots, seminars and other eventsManage production and maintenance of various promotional tools that adhere to Clifton Ingram LLP brand guidelinesLead on sponsorship ensuring alignment with firm values and maximum brand visibilityDevelopment of brochures including hard copy and online versions as neededWebsite and Social MediaManagement of the firm's website and manage its development over time to ensure it remains effectiveAction day to day updates to the firm's website across WordPress to ensure the site is kept current and relevantManagement of digital agency and development of and implementation of SEO/PPC plansWork with the Departments to create insightful regular content for the website/social media platformsManage the firm's social media presence across LinkedIn, Twitter, Facebook, InstagramTrain and encourage the wider firm on social media best practicePRMaintain and enhance relationships with local and national media to raise the firm's wider profile and ensure a running PR presence in the marketplaceManagement of digital agency and development of implementation of Digital PR planLiaise with fee earners on reactive PR opportunitiesDevelop client relationships and identify potential opportunities for developmentMaintain and enhance relationships with local charities and local communities as part of our Corporate Social Responsibility programmeEnsure awareness of legal news amongst specific targeted groups within client database through newsletters etc.Identify opportunities to comment on legal and sector newsAct as the first point of contact for the firm for all media enquiriesMaintain the firm's presence on Review Solicitors, Google, Trust Pilot and other review sites. Encourage fee earners to request reviews to maintain high rankingsCoordinate professional photography for headshots and reportageEventsOrganise and attend all client and referrer hospitality events (all areas of organisation included)Organise and arrange fee-earners' attendance at networking eventsAttend hosted events, ensuring smooth operation and acting as an ambassador and representative of the firm, bringing a strong understanding of the event purpose and objectiveRequirements and SkillsBachelor's degree in Marketing, Business or related field is desirable5 years relevant experienceUnderstanding of marketing & BD processes within professional servicesExperience of managing conflicting priorities and expectations in partner-led environmentsExcellent written and oral communication skillsAble to work independently and within project groupsProficient in MS Office and e-marketing experience desiredExperience in managing and hosting events (in-person and virtual)Ability to think creatively and generate new, varied and interesting contentAbility to identify the audience and tailor communications to attract the target marketFlexible approach to varied workloads/rapidly and changing demandsThe RoleFull-time, 37.5 hours per weekLocation: Clifton Ingram's Wokingham office with regular travel to the Firms other offices.This is a fantastic opportunity to join a growing Firm that offers a competitive salary and benefits package as well as ongoing career progression opportunities.If you have the relevant experience and are interested in applying, we would love to hear from you.Staff TypeBusiness Support StaffExperiencePQE 5Competitive SalaryYes #J-18808-Ljbffr