Paid Media Executive

About The Role

RAC have a brand-new opportunity for a key member to join our Bristol based Biddable Media Team as a Paid Media Executive. The successful person will have hands-on experience of running and optimising successful biddable PPC and Social campaigns across Google, Meta, TikTok and Microsoft Bing. This role requires an enthusiastic, ambitious and driven personality who will strive to push growth across our biddable media portfolio, incorporating industry best practice and ensuring RAC's strategy continues to evolve and utilise emerging trends in automation & ML.

This is a hybrid role, working 2 days a week from the Bristol office and 3 days a week from home.

What you will do

• Build and manage campaigns across Google ads, Bing ads, Meta ads & TikTok ads.
• Tracking and updating of all KPI data, segmenting, monitoring performance, and finding new ways to improve scale and cost efficiency.
• Acquiring new customers at a profitable ROI by creating and executing campaigns that influence throughout the purchase funnel.
• Conduct analysis and run A/B tests to optimize acquisition, conversion, and engagement.
• Manage biddable budget planning at a macro level, ensuring overall spends are on plan and aligned to approved budgets.
• Ensure campaigns are built and activated on time, aligned with wider biddable media plans and flighting.
• Ensure campaigns are analysed daily to derive actionable insight and optimise campaigns towards KPIs and business objectives.
• Leverage internal data, partner insights, market trends, and the competitive landscape to make data-based recommendations for perpetual improvements; consistently innovate, explore, learn, test, execute and iterate.
• Supporting the Senior Biddable Media Manager, PPC Managers with search, social & display budgets and cost control to achieve ROI requirements for the business.
• Work closely with The Studio & Brand & Marcomms teams to create engaging content that adheres to Brand guidelines.
• Articulate performance reports & optimisation actions to Biddable media manager and product stakeholders.

What you will need

• Strong hands-on experience running and optimising successful biddable PPC and Social campaigns – Google, Meta and Microsoft Bing.
• Strong analytical and Excel skills - can analyse large data sets and draw conclusions to help push forward marketing goals.
• A creative mind – open to, and not afraid to try, new ideas.
• Can build strong internal relationships quickly and maintain them to a high standard.
• Ability to work under own initiative or under instruction.
• The ability to constructively challenge current thinking in a manner that pushes the boundaries and creates long term competitive advantage.
• A track record in delivering results – proven ability to make things happen.
• Basic understanding of other marketing channels such as Affiliates and SEO.
• Up to date on the latest performance marketing strategies and a close eye on future trends.
• Ability to clearly and constructively interpret & report on relevant information within data.

In return, we offer…

At RAC, our colleagues do whatever it takes to help our customers. And we believe in rewarding you in return. As well as a competitive salary, you'll have all these extra benefits:

• FREE RAC Ultimate Complete Breakdown Service from Day One
• 25 days annual leave entitlement plus bank holidays (Option to salary sacrifice for up to 5 additional days of annual leave)
• Option to join RAC's Group Personal Pension scheme where we will match / contribute up to 6.5% on qualifying earnings.
• 2 x Basic Salary Core Employer funded Life Assurance cover (4 x for pension scheme members) with the option to flex up to 10 x cover through our flexible benefits offering.
• Confidential personal support service, available 24 hours a day every day of the year for you and any family members ages 16+ in your household.
• Car salary sacrifice scheme – after 12 months of employment, where you'll enjoy significant tax savings, including electric vehicle options.
• Access to Orange Savings, our online discounts portal offering 1000's of savings on high street retailers, supermarkets, holidays, tech and much, much more.
• Bonus Scheme – eligible following first year of employment.

When you join us you will automatically be opted into our Colleague Share Scheme, called 'Owning it together'. This is a unique opportunity for our colleagues to get rewarded for the outstanding work they deliver, to share in the future success of the RAC and is no ordinary work benefit, incentive, or bonus

We're committed to developing a culture that is representative of the diverse communities we serve and one which is open, accessible, collaborative, and inclusive. We welcome applicants of all backgrounds and experiences.