Social Media Manager

Lloyd Recruitment Services are pleased to be working with a reputable business based in East Grinstead who are currently looking for a Social Media Manager to join their team on a full-time permanent basis.

Responsible for the management and development of the social media function to drive awareness and increase consideration of the brand through the creation and distribution of highly effective and engaging social content, supporting the company's acquisitionand retention aims.

The Social Media Manager is a key influencer in how the company embeds good working practices, and mines and harnesses the rich content available from its customer base, and turns this into industry leading social communications. Working with the wider Marketingteam and other areas of the company, the role requires collaboration to ensure that all channels are optimised. Review, analyse and recommend improvements to all existing customer related social media platforms.

**What’s in it for you?**
- **Competitive Salary of up to £60K DOE**:

- 25 days holiday plus bank holidays on top
- Opportunity to purchase or sell up to 5 days holiday per year
- Company Pension
- Life Assurance
- Private Health Scheme
- Discounted Gym membership
- Discount of Company products and merchandise
- Employee Advisory Service
- Childcare and Eye Care Voucher Scheme
- Hybrid role - Mixture of days in the office and WFH

**Key tasks / accountabilities**:

- To maximise customer retention, activation and engagement across all social media channels. Define and develop appropriate KPIs to measure success
- Evaluate and interpret the behaviours of the social media customer against that of the customer segmentation to improve campaign performance and customer engagement
- Work closely with the Marketing and Research & Insight teams to identify target audiences for social media campaigns
- Champion the effectiveness of social media to deliver business performance through a continual and optimised approach and sharing any learnings back into the wider business
- Working with the Marketing & Sales teams and other internal stakeholders to ensure all marketing campaigns are aligned and integrated across the social channels
- Monitor the social media activities of all relevant competitors
- Manage and develop the relationship and performance of external agencies utilised to deliver the company's social strategy
- Ensure all social media marketing campaigns adhere to market regulations i.e. Advertising Standards, CAP codes and GDPR
- Monitor social media activities of the company, ensuring that all reputational issues are flagged and discussed with the External Communications Manager
- Close liaison with the customer services teams to ensure that all outbound campaigns and initiatives are discussed and shared in a timely manner, ensuring that customers' are given the most up to date and informative content and moderated responses

**Essential skills & experience required**:

- Maintain and develop the existing closed reviewing fit with new social media platforms
- Evaluate and interpret the behaviours of the social media customer against that of the customer segmentation to improve campaign performance and customer engagement
- Work closely with the Marketing and Research & Insight teams to identify target audiences for social media campaigns
- Champion the effectiveness of social media to deliver business performance through a continual and optimised approach and sharing any learnings back into the wider business
- Working with the Marketing & Sales teams and other internal stakeholders to ensure all marketing campaigns are aligned and integrated across the social channels
- Monitor the social media activities of all relevant competitors
- Manage and develop the relationship and performance of external agencies utilised to deliver the company's social strategy
- Ensure all social media marketing campaigns adhere to market regulations i.e. Advertising Standards, CAP codes and GDPR
- Monitor social media activities of the company, ensuring that all reputational issues are flagged and discussed with the External Communications Manager
- Close liaison with the customer services team to ensure that all outbound campaigns and initiatives are discussed and shared in a timely manner

**Salary of £50K - £60K DOE plus excellent benefits