Area Sales Manager

2 weeks ago


Sevenoaks, United Kingdom Aldena Associates Ltd Full time

Job Title: AREA SALES MANAGER - KBB

Reports to: REGIONAL SALES MANAGER

**Job Purpose**
- To drive profitable, budgeted sales growth through independent and national customers by brand in line with company objectives

**Main Job Responsibilities**

**KEY TASKS**
- Achieve budgeted sales targets in total and by brand
- Develop and implement plans with targeted customers to drive significant growth in line with A+ Accounts Strategy
- Achieve sell-in targets for new product displays
- Optimize display coverage for all current products
- Achieve 10 In-stores display areas per financial year
- Maximize stock sales where appropriate e.g. Select brand
- Publicise and initiate national promotions and customer individual promotions

**SUPPORTING TASKS**
- To work in close cooperation with the National, Major accounts & OEM team and contracts team to deliver joint objectives and company targets by brand & channel
- Support at store level to initiate/implement activities agreed by National & Major Accounts team as recorded in the "Sales Activity Planner"
- Build & develop the company’s display footprint using the agreed display options to drive sales growth in the appropriate identified customer opportunities
- Utilise CRM (Pepperi) to record customer & display coverage, all relevant in-store activities and use information as a sales tool (customer sales info, display sales info, last call reports)
- Generate 3 monthly call plan to adhere to category call frequency as per A, B, C & A+ categories Share and agree plan with RSM.
- Ensure showroom displays are in good order and are cleaned & repaired if required.

**Key Behavioural Requirements**
- Work closely with sales office and accounts to ensure Roper Rhodes’ objectives are met
- Respond positively to all actions and requests from Regional Sales Manager, National Account Managers and Director of National Sales
- Through use of the company appraisal, work with Regional Sales Manager to personally develop in line with company expectations.
- Act as a role model to promote professionalism and integrity throughout the business.
- Cooperate with and support Tavistock sales team and comply with "Rules of Engagement" as issued 2015.
- Cooperate with and support Contracts sales team.
- Facilitate necessary support to customers to ensure complete customer satisfaction as far as possible
- Actively support Marketing with market intelligence and input to promotional and product initiatives.

**ASM - MSOP’s & KPi’s**
- 6 calls per day on average
- Generate and share 3-month call plan in line with published company expectation for number of visits to each customer by category
- Make use of company supplied CRM system - as a minimum, a record of each call and an up to date display database is required.
- Spend minimum of 2 days per month on territory with RSM.
- Expectation to be away from home occasionally for sales meetings and for large areas, visits to extremes of area.
- Displays sales as per minimum level set by Director of National sales - Roper Rhodes at the beginning of set sell-in periods.
- Generate reports for head office as required including monthly report for Management meeting.


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