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Paid Media Executive

2 weeks ago

Manchester, United Kingdom Forward Role Full time

**Paid Media Executive**

**Competitive package on offer**

**Manchester city centre**

Forward Role are so excited to exclusively partner with Castore - the UK’s leading premium Sportswear brand as they embark on a digital growth trajectory. Partnering with likes of McLaren, Newcastle United, Rangers FC, England Cricket, and Andy Murray himselfThis business will provide you with all of the tools, support and training to excel your Paid Media career.

This role will see you manage the Paid Media for Castore and additional team sites where applicable. You will be on the frontline in managing their paid media agency, helping in the set-up and on-going management of paid media campaigns across Facebook,Google, Bing, Pinterest, Display and assist in the onboarding of further platforms.

**Core responsibilities include**:

- Manage the performance across all paid media campaigns on a day-to-day basis, ensuring all campaigns are optimised for the strongest performance.
- Analyse data to identify areas for improvement and ideas for future campaigns.
- Be the main contact for all queries by third-party agencies.
- Regularly track and analyse campaign data to provide detailed feedback to the line manager.
- Work alongside marketing and trade teams to ensure all campaigns are in line with business strategy.
- Work alongside the creative team to brief assets for campaigns.
- Actively seek out areas of opportunity and growth inline with business objectives.
- Briefing in of all ad copy and assets in to our agency ahead of time for all paid media channels.
- Monitor spend across all paid media channels.
- Reporting daily on all key business metrics.

**Your skills & experience**:

- A minimum of 12 months paid media experience - whether this is paid social or paid search, in and in house or agency environment
- In-depth knowledge of Google Adwords, Google Analytics and Google Merchant Centre.
- Experience with Google Tag Manager is preferred but not essential.
- In-depth knowledge of Microsoft Excel, including V-Lookups and Pivot tables
- Numerical, analytical and able to provide reports/insight on high-level data and delivery key important information.

**What you will get in return for your skills & experience**:

- A high performance environment which will reward you with ample progression opportunities
- 25 days holiday plus bank hols
- Huge discounts and access to sample sales
- Stunning office environment

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of currentpermanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.