Italian Speaking Account Strategist

4 days ago

London, United Kingdom ABL Recruitment Full time

Job title**:Italian Advertising Account Strategist**

Expected duration: 11 months (May extend or convert to permanent)

Start: Immediate

Pay: £170 (PAYE) per day + Holiday pay

Location: Remote to begin but occasional office attendance may be required (London Office)

Our client is one the world's largest web search portals. They are looking for an Italian speaking Account strategist to join their team.

The Account Strategy team consists of Account Strategists who manage and optimise campaigns on the Native and DSP Platform. Their ads serve across the business's house of brands, helping advertisers meet and exceed performance and branding goals.

The Account Strategist proactively recommends optimisation to targeting criteria, audience segments, creative, landing pages and supply sources on campaigns.

As Account Strategist, you will "own" a set of the highest-value advertiser accounts together with your Sales and Account Management counterparts across pre-sale, during campaigns and post sales. You will work independently to identify, prioritise, and providenecessary service and proactive advice for improvement of assigned accounts either through best practice implementation, account examination, and/or category expertise.

You will work directly with advertisers to help identify opportunities and promote behaviour that grows and ensures long-term client success with our client's business.

This can include daily interaction as well as preparation and delivery of monthly and quarterly senior executive presentations.

The role will involve an element of travel to present in client meetings and to spend time in local offices training sales counterparts and establishing yourself and the team as the Strategists supporting the business through on-going performance improvements.

**Responsibilities**
- Partnering with your Sales counterparts, "Own" a set of our premium high-value advertiser accounts from pre-sales, campaign set-up and optimisation to post-campaign analysis and future opportunity development.
- Work independently to identify, prioritise and provide necessary service and proactive advice for improvement of assigned accounts either through best practice implementation, account analysis, and/or category expertise.
- Be an expert with respect to optimisation opportunities and be able to communicate these to all levels of our advertisers organisations.
- Have a deep knowledge of all advertising products and be able to look for opportunities to cross-sell your clients into other areas of the business.

**Requirements**:

- Fluency in Italian to mother tongue standard
- Fluency in English to a high standard (Written and spoken)
- Demonstrated experience providing strategic marketing advice either within a direct company or as part of an agency.
- Strong understanding of all facets of digital marketing, best practice campaign development and management, and a willingness to keep abreast of emerging trends within the industry
- Ability to solve problems and identify opportunities through the use of data, category expertise and critical thinking
- Excellent communications skills, with an ability to "think on your feet"
- Expert Microsoft Office Suite skills (Excel, Word and PowerPoint)
- Demonstrated success working in a cross-functional environment, initiating change amongst peers and senior management
- Experience servicing and/or consulting in a vendor/client relationship
- Knowledge of broad marketing & advertising trends and frameworks
- Willingness to travel based on business needs

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