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Product Marketing Manager

3 weeks ago

Kent, United Kingdom Lioness Consultants Full time

A wonderful opportunity has arisen for a Product Marketing Manager to work with my client who have a turnover of circa 7 million in the UK and 200 million globally. This role is due to company growth and with a focus to double the UK arm of the business.

Reporting to the Marketing Manager your primary responsibility will be to manage products and product ranges throughout their lifecycles. To maximise product sales potential through effective development and implementation of marketing plans.

**Key duties and responsibilities of the Product Marketing Manager will include**:

- Product development
- Develop and get agreement on a 3-5 year new product development roadmap
- Compose comprehensive new product briefs
- Develop business cases for new product introductions
- Work closely with the European team to input into product & packaging development
- Ensuring timelines are developed, agreed and adhered to
- Constantly review the market to gain insights for potential opportunities and threats to be addressed
- Carry out benchmarking of competitor products
- Gain consumer insights that will drive the direction of business plans, product development and communications message
- Make proposals on product price positioning & structures
- Monitor pricing within the market
- Crafting product marketing messages and unique selling points that set the product apart from the rest in the market.
- Communicating the vision of the company and the value of new products to the sales team and developing tools that facilitate the sales process
- Coordinate the set up and running of shows & exhibitions
- The development of fully integrated marketing campaigns across all comms platforms to optimise the engagement in products & brands
- Planning and participating in the launch of new products and services in the company
- Briefing the press, communications teams on new products and services to be launched in the market
- Inputting to the digital strategy & campaigns
- Creating new and engaging content to promote products across digital platforms
- Website development & optimisation
- Briefing & working closely with agencies
- Managing e-commerce
- Developing & optimising platforms
- Managing ranges, pricing & promotions
- Coordinating with sales to maximise opportunities with customers transactional websites and digital communications
- Providing regular reports on sales performance
- Providing regular reports on communication campaigns performance
- Managing pre-defined expenditure budgets. Keeping within them and maximising returns

**Ideal Person**:

- Excellent collaborative skills and ability to work with multiple teams and departments across the business
- Good verbal and written communication skills
- Create engaging copy and capture unique stories that help sell more products
- To compose and deliver outstanding presentations
- The ability to manage a large number of projects at the same time, keeping them on time and delivering them to a high standard.
- Excellent market research skills and the ability to gain insight into the customers needs and experiences
- Outstanding social media marketing skills for connecting with audiences and growing relationships with them
- Accurate analytical skills for evaluating and discovering effective marketing strategies
- A keen eye for detail
- Ability to work in a multi-national company
- The Product Marketing Manager must have at least three years of marketing and product management experience.
- A degree in Marketing or Business Management with a major in marketing.
- A good understanding of marketing principles and project management.
- Diplomas in digital strategy or planning and experience as Assistant Marketing Managers will also be considered
- Full driving licence

**Remuneration Package**
- Salary circa 40k per annum DOE, Car Allowance £5k, Bonus Scheme 5%. 25 days holidays, Pension, Mobile, Laptop