Paid Media Manager

Reporting to:
Global Paid Media Manager

Remote UK based role with travel once a month/quarter for team meetings.

**The Role**

This person will work closely with the Global Paid Media Manager to execute all paid media in the UK and support our rapid expansion plans in the United States. We lead the way in developing award-winning People Operations, Learning and Talent Managementsolutions for global brands including Aston Martin, Nestle, McDonald’s, Morrisons, Barclays and many more.

**The Perks**

Our comprehensive benefits package reflects the importance we place on employee wellbeing:

- Private healthcare with Vitality Health
- Company bonus scheme
- Performance incentives, including ski trips, spa days and fine dining
- Perkbox - including cinema tickets, coffees, discounts, and hundreds of freebies
- Cycle to work scheme
- Pension
- 25 days paid holiday + bank holidays + birthday
- Flexible working from home

**The Role**
- Identify paid media opportunities to increase lead volumes
- Implement relevant tracking codes in GTM
- Scope, plan, & create market leading PPC campaigns that outrank the competition with support from the Global Paid Media Manager
- Run regular keyword research
- Work with the content team to create content for campaigns
- Provide PPC insights into the Global Paid Media Manager, highlighting areas for improvement, expansion, and continued success
- Work with the Global Paid Media Manager to continuously optimise all ad accounts
- Highlights opportunities on the website for CRO

**What We’re Looking For**
- Current knowledge of PPC practices and techniques is essential to this role.
- A result-orientated, self-motivated, and strategic individual who is dedicated to process improvements.
- Confidence in managing technical aspects of PPC and paid media platforms used to generate, distribute, and report on leads.
- An analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams.

**The Skill Set**
- Ideally 3+ years' experience in managing large PPC accounts
- B2B experience is essential
- Be an in-house expert for all platforms; Google Ads, Microsoft Ads, LinkedIn, Facebook and Instagram
- Create engaging ads to promote Kallidus products and generate leads
- Good experience with Google Analytics and Data Studio
- Knowledge of landing page optimisation to improve conversions
- Ability to contextualise data and communicate results
- Knowledge of social media and SEO to enable you to work with the wider team to optimise campaigns
- Experience running PPC campaigns in North America is advantageous but not essential

**We are Kallidus**

Kallidus is here to unleash the potential in people. Our aim is to create outstanding products that deliver market-leading customer experience. And, as a result, improve the performance of both individuals and the organisations they work for.

We are one of the UK’s fastest growing software companies. Our solutions support the entire employee lifecycle, from recruitment to training to performance management - and with more than 40 industry awards, we believe our software is the best in the industry.

Right now, we’re in a hyper growth phase and we’re planning to expand from around 220 people to 500 over the years ahead. It’s a fantastic opportunity to develop your career. Are you ready to unleash your potential?

**Life at Kallidus**

People are at the heart of everything we do and the key to our success, so it’s important that we recruit individuals who share our values. Curiosity, integrity, collaboration - these are the values we live by. You need to be driven to ask questions andto find out why. You need to be true to your word. And you need to be proud to be part of something bigger, working with others will come naturally to you.

Once you join us, we’ll help you develop and grow in a supportive environment, as part of a close-knit team that likes to have fun. Our open and welcoming offices are not only a great place to work but somewhere to build careers and lasting friendships.

Can you see yourself helping us take our growth to the next level? We invite you to come and discover for yourself the exciting future ahead of you.