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E-commerce Lead Qualifier

2 weeks ago

Marlow, United Kingdom Whistl Full time

We are looking for a fearless and talented individual like you who can join our mission to be the best that the industry has to offer.

As a key growth area, the role of the E-commerce Lead Qualifier is to find, evaluate, and prime warm leads for the E-commerce Senior Business Development Executive (SBDE) and E-commerce Business Development Executive (BDE) to then develop, resulting in maximisingthe conversion of new business opportunities on to the Leafletdrop platform.

The Lead Qualifier will become an expert in using marketing tools such as LinkedIn and Mint, to contact both existing and new users of Doordrop and qualify their appetite to progress to a demo of the Leafletdrop platform. Targets will be set for number ofappointments made for the sales team.

The Lead qualifier will also lead on project-based approaches, cleansing data and sales support collateral to support the SBDE and BDE in converting as many warm leads on the site as possible.

**Lead Generation and Qualification**
- Use LinkedIn and other resource data to identify existing users of the medium and their decision-makers within the client organisations in order to make contact, qualify, and warm up leads for the SBDE and BDE
- Generate the agreed minimum of qualified leads per day for the wider sales community in line with targets communicated by the line manager
- Share best practice with the wider team and actively participate in team meetings
- Keep up to date with industry issues such as legislation, best practice, hot topics in order to have a rounded and informed opinion when communicating with prospects
- Project manage all campaigns for new business opportunities
- Ensure all contacts and actions taken are logged in HubSpot
- Work closely with the sales enablement executive (SEE) to follow up on all mailers and qualify leads for SBDE and BDE
- Work closely with the SEE to ensure that feedback on mailers, including bounce-backs and opt-outs are logged
- Work closely with the Director of Commercial (DoC) to put in place project plans for lead qualification based on prospect feedback and market conditions

**Sales Team Support**
- Work with the SBDE to provide support that warms up clients including 3M vas reports and competitor reports
- Work with the SEE to distil industry knowledge into effective sound bites to encourage new business through sourcing leads
- Keep the Sales and CS team updated on collateral shared by the business that will support the sales and account development process
- Provide the sales team with feedback from prospects to feed into the sales cycle

**Other**
- Undertake ad-hoc administrative activities at the direction of the SBDE or DoC
- Represent Whistl in a professional and business-like manner

**Benefits**:

- Enhanced Annual Leave entitlement, starting at 31 days (including public holidays), increasing up to 36 days with long service
- Access to our prestige Benefits and Rewards Portal
- Long Service Rewards: both financial and leave based
- Health Cash Plan
- Life Assurance Scheme
- Career development opportunities
- Access to a well-established Employee Assistance Programme provider

**Essential Skills** **Interpersonal Skills**
- Self-motivated person who can work independently towards a team goal
- Strong attention to detail
- Excellent time management and organisation
- Excellent communication skills - written and verbal
- Numerate and literate
- Proactive in problem-solving
- Excellent team player who is flexible and able to adapt to change quickly
- Excellent planning and organisation skills - able to determine what needs to be done to deliver multiple tasks within defined timescales and to ensure this happens
- Self-starter with a drive to perform to a consistently high standard and take pride in their work
- Consistent positive outlook and able to handle rejections
- Customer-focused - strives to and delivers high standards of customer service personally, and through a team of people
- Persuasive and adequately robust in pursuit of sales leads

**Technical Skills**
- IT literate - intermediate MS Office (Word/Excel/PowerPoint)

**Experience**
- Competence on the telephone and a good knowledge of Microsoft Outlook and Excel are vital, as is a methodical approach to keeping electronic records
- Ability to acquire key information quickly and accurately from prospective customers
- Excellent data entry skills

**Desirable Skills**:

- Working knowledge of Leafletdrop system would be beneficial
- Experience in a sales or business service environment is an advantage
- A proven track record in telephone lead generation and/or selling is an advantage
- Ideally, working knowledge of CRM systems