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Isp Product Marketing Specialist

2 weeks ago

London, United Kingdom ISP Central Full time

**Description**

**ISP Product Marketing Specialist**

We are International Schools Partnership (ISP), a leading global educational private group (aged K-12) counting with more than 10,000 students in 82 schools across 23 countries.

**We are moved by a single powerful purpose: grow the world’s most curious, confident minds.**

**At ISP we put** learning at the heart of everything we do** to create rounded open-minded individuals that can forge successful pathways and lives, in a rapidly changing world.

**About the role**

We're looking for a passionate and experiences product marketing specialist to join our Central Brand and Marketing team.

Reporting to the Head of Product Marketing, the **Product Marketing Specialist plays a crucial role** in driving the success of ISP products across all levels of the organization and growing our products in the marketplace through strategic positioning, effective messaging, and targeted marketing efforts.

As a** Product Marketing Specialist**, you will be responsible for crafting compelling product narratives, driving demand generation, and spearheading successful product launches. You'll be a customer-centric leader with a deep understanding of the education market landscape and a proven ability to translate product and services features into clear value propositions.

We are looking for someone who has experience on brand and communications, who is ready to influence a growing organization with its passion, experience, and attitude. Kind, open-minded, bold, creative, determined, hands on. An individual that can inspire groups, someone that feels comfortable presenting to senior stakeholders on Mondays, writing a piece of content on Wednesdays and coaching colleagues on Fridays.

**If you see yourself in this description,** **we would love to hear from you**

**A few crucial considerations before we get into the detail**:

- The role will be preferably based in the UK, but we will consider all locations at this stage.
- ** Native English is required** as this role will need heavy copywriting skills. Fluent in Spanish is a plus.

***
**Key Responsibilities**

**Product Marketing Execution**:

- Support the Head of Product Marketing in executing the product marketing vision and strategy.
- Lead assigned product marketing projects and campaigns, ensuring alignment with overall product goals.
- Create high-quality marketing collateral including product presentations, sales enablement materials, website content, case studies, and whitepapers.
- Craft engaging and informative content that resonates with the target audience and effectively communicates the value proposition of the educational products.
- Plan and execute multi-channel marketing campaigns to generate awareness, generate leads, and support with enrolments and retention goals.

**Communication and Collaboration**:

- Collaborate effectively with the content and communications specialist and digital marketing manager to ensure a cohesive content strategy.
- Work closely with other departments (Learning & Innovation, EdTech, HR, Regional and Local Marketing) to align marketing efforts with organizational objectives. Develop compelling value propositions and messaging strategies tailored to different target audiences such as educators, administrators, parents, and students.
- Gather feedback from teams, schools and market insights to continually refine and iterate on product messaging, positioning, and marketing strategies.

**Analysis and measurement**
- Conduct thorough market research to understand the dynamics, trends, and competitive landscape of the global K-12 education sector. Identify key market segments, customer needs, and emerging opportunities.
- Regularly report on campaign performance and contribute to reports for the leadership team..


**Desired Experience and Skills**:

- ** Experience**: 5-7 years of progressive experience in product marketing or related roles. Prior experience in the education industry or the K-12 education sector is desirable but not mandatory.
- ** Industry Knowledge**: Understanding of the global K-12 education market, including key players, trends, challenges, and opportunities.
- ** Strategic Thinking**: Ability to think strategically and develop actionable marketing plans aligned with business objectives and market dynamics.
- ** Communication Skills**: Excellent written and verbal communication skills. Ability to articulate complex concepts in a clear and compelling manner.
- ** Hands-on Attitude**: Demonstrated ability to work hands-on and take a proactive approach in executing marketing initiatives. Willingness to roll up sleeves and delve into the details when needed to drive results and achieve objectives.
- ** Collaboration**: Proven ability to collaborate effectively with cross-functional teams and stakeholders to achieve common goals.
- ** Analytical Skills**: Strong analytical and problem-solving skills. Proficiency in data analysis tools and techniques to