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Marketing Manager

3 weeks ago

Loughton, United Kingdom Mosaic Recruitment Ltd., Full time

* Experience of managing a team within a marketing department
- Solid understanding of the digital media landscape
- Experience in planning marketing activity to budgets
Our client is looking for someone who is creative, confident, adaptable, ambitious, dynamic, and essentially, able to bring a new energy to the brands. You will be responsible for the full marketing mix and analysis, and ideally, you'll have been in a rolewhere you've had that responsibility before.
Key Responsibilities
- To execute the customer acquisition and retention strategic campaigns through audience profiling and data segmentation
- To identify and secure essential partnerships with celebrities, ambassadors, media, and third-party partners, delivering strategies to maximise their support
- To contribute to new initiatives to drive evolution of the brands and events
- To work with internal and external stakeholders including feature content, design, data, and media
- Track and report the effectiveness of campaign performance, both analysis and recommendations
- To work onsite at your exhibition, supporting show photographer and videographer, and managing specific events within the programme
Person Specification
- Experience of managing a team within a marketing department
- Solid understanding of the digital media landscape, and experience of managing digital projects, with working knowledge of digital tools and technologies
- Significant experience and a proven track record of leading the strategic development and delivery of marketing and digital campaigns and activities
- Significant understanding of digital end-to-end customer journeys and the role of different digital marketing channels in fully integrated campaigns, including PPC, Display and Social
- Excellent communication skills, both written and verbal, with strong attention to detail and a creative flair
- Significant experience of managing projects, with ability to develop and deliver plans to competing deadlines and prioritise effectively
- Strong analytic skills with the ability to understand data
- Experience in planning marketing activity to budgets, with clear analysis on ROI and costs Ideally, you'll also have a mix of the below experience as well:

- Strong ability to work independently, creatively and take real ownership of projects and tasks in this fast-moving world.
- A confident and effective communicator, including in difficult situations