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Paid Media Manager

2 weeks ago

London, United Kingdom QA Ltd Full time

**Paid Media Manager**
**Location: London (Hybrid Working)**
**The Role**
We're looking for a talented Paid Media Manager who'll drive engagement and lead generation across all paid channels and increase commercial revenue.
You'll be responsible for the strategy and delivery of paid media across PPC, paid social, remarketing and other paid channels.
**Key Responsibilities**
- Create and execute the paid media strategy with clear and defined KPIs
- Formulate paid media roadmaps and plan end to end campaigns
- Manage day to day paid media activity such as bidding, ad copy testing, quality scores, CPA and conduct daily/weekly/monthly optimisations
- PPC performance analysis. Review campaign/ad performance and analyse trends
- Create and present regular performance reports for trading and wider stakeholders

**Skills / Experience Required**
- 3-4 years' experience managing paid social media across multiple product verticals
- Excellent understanding and demonstrable experience in managing Paid Social campaigns across Meta/Facebook Ads, and experience in wider channels such as LinkedIn, Twitter, TikTok, Snapchat and Pinterest
- Understand and regularly use Google Analytics, in-platform data and attribution tools to analyse effectiveness and ROI of Paid Social campaigns
- Ability to inform and articulate content requirements specific to channel and audience segmentations

**What QA can offer you?**
- Career Development 3 full training days (paid) from a wide range of free courses
- Continuous performance development
- 2 days off for charity work (again, paid)
- Medicash benefits (money back toward dental, optical, etc.)
- Perks-for-Work benefits (discounts on a vast number of major retailers)

**About QA**
As the market leader in technology training and talent solutions in the UK, we work with the world's biggest brands and companies to give them the competitive edge in the digital world of today. For the last 30 years we've helped companies build their techand digital capabilities via our leading range of training courses, reskilling bootcamps, and work-based learning programmes & apprenticeships.
Work-life balance is central to our wellbeing strategy. We offer a hybrid working model for most of our roles which gives you the ability to work flexibly from home for a few days each week. Simply tell us how you want to work. At QA, our mission is to helpeveryone find their place in the world. This means we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our mission by ensuring that our place can be anyone's place.