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Marketing Systems
3 weeks ago
A leading law firm are looking to recruit a Marketing Systems & Data Executive to join their growing team.
You will be responsible for the marketing and BD elements of the firm’s systems. This will include the implementation of a new Practice Management System, CRM, onboarding solutions, and client-facing software such as apps and secure portals.
They are looking for a confident, results-driven Systems & Data Executive to improve data management and systems usage.
Main responsibilities:
- Heavy involvement in the implementation of a new PMS system: Practice Evolve.
- Configuring the system to fee earner needs pre-launch.
- Data management for data migration purposes.
- Assisting fee earners through training and support.
- Implementation of CRM functionality.
- Introduction of a uniform process for relationship management.
- Centralised recording of marketing activities, BD and networking.
- Production of firmwide reports and management information (MI).
- Regular reporting to show ROI for marketing activities and referrer and pipeline management.
- Refinement of a new enquiry processes so they are streamlined and all in one place.
- Measurement of KPIs to show leads and conversions, sources of new enquiries, sources of new work, referrer rankings, and financial information.
- Management of e-marketing including newsletters, event invitations etc.
- Competitor and market research.
- Identification of trends and patterns to assist Head of BD & Marketing in strategy development.
- Improvement of the client experience (CX) and client journey through the introduction of client-facing software and systems.
- Ensure the firm stays abreast of technology developments for MI and CX purposes.
Person Specification
- Tech-savvy marketer with a commercial understanding of the role MI plays.
- Proven experience in implementing new systems and managing change.
- Knowledge of CRM systems.
- Ability to build and develop relationships with key individuals within and outside of the organisation.
- Confident, with excellent communication skills.
- Proactive, rather than reactive in approach.
- Patient and resilient individual. Training experience an advantage.
- Analytical, with reporting expertise and good attention to detail.
- Team player, with an ability to operate a ‘one firm’ approach.
- Experience of working in a professional services environment and with a PMS an advantage.
