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Data Science Lead

2 weeks ago

Manchester, United Kingdom Absolute Sales & Marketing Recruitment Ltd., Full time

Manchester - Hybrid (possibility of remote working)

Machine Learning, Python Skills

**The Role**

As an innovative Data Scientist Lead (Data Science) you will join the company’s marketing analytics team, and will be involved in achieving the company’s mission to become the most data led marketing department in holidays.

You’ll need to be curious about people and their behaviour, able to use data to illustrate both expected and unexpected behaviours that will drive best-in-class marketing, and be a critical player in the company’s ambition to be the number 1 beach holidayprovider in Europe.

Specifically, they are looking to transform the interaction between their marketing channels by better understanding the customer and what nudges them towards purchase in a highly complex, longer-than-most purchase cycle.

You’ll create Machine Learning models to create exemplary automated marketing operations, optimising marketing spend and improving reach and effectiveness across different channels including PPC, SEO, CRM, DRTV and ATL/PR content.

Reporting into the Head of Analytics, you will help build a team that can use the most appropriate technique for the question or task they are looking to answer or improve upon.

If you are excited about working with cloud technologies and TPUs, love owning your own data science projects, and want to make an immediate impact, this is the role for you.

Working in this extremely dynamic and fast-paced industry, you will get the opportunity to work on many varied data projects.

Roles and Responsibilities
- Work with Product Management and Marketing teams to scope new Data Science products to support the company’s growth
- Work with the engineering team to integrate ML algorithms into back-end systems
- Work closely with the Data team to understand the value of customer segments and devise segmentation and targeting strategy
- Lead, coach and grow a team of accomplished data scientists and engineers
- Identify innovative ways of understanding the dynamics between marketing channels and how this can be used to optimise spend efficiencies
- Develop ML algorithms with a focus on optimising marketing channels and spend efficiency
- Identify the triggers for the highest LTV customers and ways to improve customer loyalty
- Better understand barriers and the complex user journey to transform the abandon basket strategy and deliver a programme of activity to convert users
- Overhaul the approach to capturing data to achieve richer data from more users
- Stay up to date with industry innovations and latest martech and best practice to continually improve and bring best-in-class thinking to different platforms

**Knowledge and Experience for Data Science Lead**:

- Current skills in Python or R and SQL
- Strong knowledge of statistics as applied to data science. You can explain OLS regression and confidence intervals to someone who has never heard of either
- Experience of working with cloud technologies such as GCP or AWS and versioning tools such as Git and Docker
- Experience solving digital marketing or customer growth problem
- Experience of working with Attribution and Market Mix Models
- Experience of working with cloud technologies such as GCP or AWS, as well as versioning tools such as Git and Docker

**Skills for Data Science Lead**:

- You are able to cut through the noise and identify opportunities that will drive the most value within marketing
- You love to experiment and you get a buzz out of using data to solve problems
- You understand marketing concepts and have experience of customer segmentation, LTV modelling, churn prediction and econometrics
- Ability to communicate findings to others, including at a senior level

**Key Skills**
- Strong knowledge of statistics as applied to data science. You can explain OLS regression and confidence intervals to someone who has never heard of either
- You can programme in either Python or R as well as SQL. You keep up to speed with recent developments in your language
- Experience of working with cloud technologies such as GCP or AWS and versioning tools such as Git and Docker
- Experience of working with Attribution and Market Mix Models
- Previous experience of working within a marketing department ideal but not essential

**The Company**

Our client provides tailored long and short haul luxury holiday solutions including beach stays, city breaks and more.

**To apply**

If you have the relevant skills and experience for this exciting Data Science Lead role, please forward your CV using the attached link