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Pricing Director

2 weeks ago

London, Greater London, United Kingdom Page Executive Full time
  • Newly Created Opportunity
  • Hybrid working on offer

About Our Client

Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group publishes high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that's the only way to find the best obtainable version of the truth and, ultimately, foster human progress.

Job Description

Educating stakeholders on pricing optimisation, the Pricing Director will embed into routine activity the importance of a dynamic pricing structure, working to change mindsets and capitalise on customer touchpoints for better pricing across T&F. By leveraging data analytics, market insights, and customer behaviour, the Pricing Director will ensure pricing strategies are dynamic, adaptive, and aligned with Taylor & Francis's strategic objectives.

  • Develop and execute comprehensive pricing strategies for new and existing products ensuring alignment with business goals and market trends.
  • Leverage analytics and data to read market conditions, competitor pricing, and customer demand to identify opportunities for price optimization.
  • Implement dynamic pricing models tailored to content, format, regional factors, and customer segments.
  • Drive the growth and success of the business through the optimisation of advanced pricing analytics, data science, and modelling, as well as a deep understanding of novel pricing and packaging methodologies.
  • Engage with the Editorial, Commercial, and Marketing teams to align pricing strategies with overall product positioning.
  • Establish discounting, promotional, and bundling strategies to optimize revenue growth and enhance value perception.
  • Lead the integration of pricing strategies into customer relationship management (CRM) systems, e-commerce platforms, and sales tools.
  • Ensure a robust strategy for discount management that any promotions are not counter to revenue generation or product perception of value.
  • Utilize and plan for data gathering that enables in-depth pricing analysis using data-driven approaches to forecast sales volumes, revenues, and profitability.
  • Bring to life for stakeholders the modelling of pricing scenarios and evaluate the potential financial impact of different pricing approaches. Advise on the best route forward based on the modelling input.
  • Monitor product lifecycle stages, adjusting prices to maintain competitiveness and profitability.
  • Provide recommendations on bundling, subscription models, and discount strategies to drive revenue and engagement.

The Successful Applicant

  • Demonstrate a high level of credibility with a proven track record in supporting organisations and influencing stakeholders through pricing decisions and market analysis.
  • Possess experience in developing, managing, and implementing analytical tools that can rapidly assess diverse markets across multiple dimensions.
  • Excellent communication skills with the ability to present and drive change with stakeholders at all levels of the business.
  • Experience in operating and influencing at a senior level within a global, matrixed multinational organisation.
  • Strong experience with customer groups and an understanding of customer requirements, ideally in the media or publishing space.
  • Demonstrated commercial acumen, able to tap into business strategy when decision making with a revenue and margin focused mindset.
  • Numerate with an ability to interpret and understand project plans, budgets, and financial targets.
  • Publishing Industry knowledge would be an advantage.

What's on Offer

Competitive Package

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