Sales Content

Job Description

Purpose of the role To create content that highlights and promotes the bank’s goals and objectives across various platforms and omnichannels to appropriate channels by crafting compelling narratives and designing engaging visual content.

Accountabilities

Collaboration with internal stakeholders to develop content messages, themes and topics which communicate the bank’s objectives. Management of the end-to-end content creation process including as needed writing, editing, animation creation, and static asset development which will be used and communicated across platforms. Management of content that engages clients and other stakeholders via articles, social media, videos and infographics. Monitoring the performance of content across various channels using analytics tools. In certain cases, development and maintenance of platforms such as microsites to promote the bank’s business objectives, values, products, services and campaigns for specific audiences.

Assistant Vice President Expectations

To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions. Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others. OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes. Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues. Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda. Take ownership for managing risk and strengthening controls in relation to the work done. Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function. Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy. Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively. Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience. Influence or convince stakeholders to achieve outcomes. All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Role Overview

Join us as a Sales Content & Presentation Manager and you’ll turn complex products, propositions and business information into compelling stories that make sense to clients. This is much more than presentation design. You’ll use your editorial judgement, writing skills and visual storytelling expertise to determine the strongest message and bring it to life through high-quality client-facing content. Working alongside Product, Proposition, Sales, Marketing and subject matter experts, you’ll get underneath the detail, understand the audience and challenge existing content where it could be clearer or more impactful. You’ll simplify technical or complex information and transform it into polished presentations and sales materials that help communicate our capabilities effectively. You’ll develop content across areas including Cash Management, FX, Liquidity, Digital Channels, Trade & Working Capital and Issuing, covering everything from sales presentations and case studies to award submissions, templates and sales‑enablement materials. Working with the wider content management function, the role wil