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Area Sales

3 weeks ago


Cambridgeshire and Peterborough England United Kingdom Omega Resource Group Full time

Job Title: Area Sales - London

Location: London & Surrounding Areas

Pay Range/details: Competitive Salary + Bonus + Vehicle

Contract Type: Permanent

Omega are working in partnership with a well-established distributor of Turfcare machinery and equipment who are looking to appoint a driven and customer-focused Area Sales Representative to cover the London region.

This is a fantastic opportunity for a motivated sales professional with experience in capital equipment, machinery, or turfcare solutions to take ownership of a defined territory and develop strong customer relationships through expert advice, demonstrations, and support services.

Key Responsibilities - Area Sales
  • Grow sales and market presence across the London region by providing timely demonstrations, quotations, and technical support.
  • Identify and convert new leads while nurturing long-term relationships with existing clients.
  • Work collaboratively with service centres and internal teams to deliver excellent aftersales support and advice.
  • Manage the full sales process - from quotation and finance options to installation, delivery and customer follow-up.
  • Coordinate and carry out customer demonstrations using available demo stock and in liaison with regional teams.
  • Deliver product handovers and operator training with support from the training team.
  • Ensure customer satisfaction is maintained post-delivery and installation.
  • Maintain accurate customer information and activity through the company CRM system.
  • Drive the success of sales and marketing campaigns within your territory.
  • Monitor and ensure all product registrations and systems are kept up to date.
  • Achieve agreed KPI and bonus targets consistently.
Qualifications & Requirements - Area Sales
  • Excellent verbal and written communication skills.
  • Confident and professional presentation and customer-facing manner.
  • Strong commercial acumen and a solution-driven mindset.
  • Ability to manage a varied workload and prioritise tasks effectively.
  • IT literate, particularly with Microsoft Office and CRM systems.
  • A team player with the ability to work independently and proactively.
  • Previous experience in sales of turfcare, agricultural, or capital equipment is highly desirable.
What we can offer - Area Sales
  • Competitive salary with performance-based bonus structure
  • Company vehicle, phone and laptop provided
  • Company pension scheme
  • Ongoing professional development and training
  • Supportive team environment with opportunities for growth
  • Autonomy and ownership of your region

For more information on this role, please contact Kieren Provis on (phone number removed), or send a copy of your CV to (url removed)

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