Senior Marketing Specialist – HSG Europe

About Us

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec's revenues in 2023 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit http://www.convatecgroup.com

We devise, develop and manufacture innovative products and services that support people with deeply personal and challenging medical conditions, helping to improve care for them and giving them greater confidence, freedom and mobility.

We are guided by our five core values, that shape the way we work, every day: Improve Care, Deliver Results, Grow Together, Own It and Do What's Right.

At Convatec, we're transforming our business for the better. Better products. Better ways of working. And better ways of delivering for our customers and each other. We're aiming for nothing short of excellence. Join us on our journey to #ForeverCaring as a Senior Marketing Specialist - HSG Europe and you'll do the same.

About the role:

The Senior Marketing Specialist for Home Services Group (HSG) Europe will support and execute strategic marketing initiatives to drive brand growth and customer acquisition across digital and traditional channels. This role focuses on implementing marketing campaigns, managing specific channel activities, and analyzing performance metrics under the guidance of the Marketing Manager.

The position requires strong analytical skills to interpret market research and customer feedback, along with excellent execution capabilities to deliver successful marketing programs. The ideal candidate brings solid marketing experience, with expertise in digital marketing channels, campaign implementation, and cross-functional collaboration. Strong attention to detail and communication skills are essential.

Key Duties and Responsibilities

• Execute comprehensive marketing strategies developed with the Marketing Manager to drive brand awareness, customer acquisition, and business growth
• Implement and manage marketing campaigns across digital channels (web, social media, email) and traditional media as directed
• Maintain website content, ensuring consistent brand messaging, optimal user experience, and conversion optimization
• Monitor and report on marketing budget utilization
• Collaborate with cross-functional teams within HSG Europe, the UKI Commercial Business Units, global marketing teams, and 180 Medical to implement aligned marketing initiatives
• Track and report on key performance indicators (KPIs) to measure marketing effectiveness and ROI
• Conduct market research to gather insights on customer personas, behaviors, and preferences
• Support brand positioning efforts through consistent implementation across marketing materials
• Create compelling marketing content and materials that support the customer journey
• Research competitor activities and industry trends to identify opportunities and threats
• Liaise with external marketing agencies and vendor partners for day-to-day campaign execution
• Implement SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies to improve brand visibility and drive qualified traffic
• Support the development and execution of customer retention and loyalty programs to improve NPS
• Collect and organize customer feedback through tools like NPS and review platforms to inform marketing strategies
• Follow and help maintain Standard Operating Procedures (SOPs) for marketing activities
• Ensure marketing materials across assigned channels are consistent, relevant, and updated
• Recommend new marketing opportunities and innovative approaches to engage target audiences
• Execute product sampling initiatives within HSG Europe
• Coordinate with Customer Service to ensure alignment between marketing promises and customer experience
• Leverage marketing expertise to strengthen internal brand identity through leading activities and collaborative projects, such as culture and engagement, that reinforce company values
• Report on and contribute to marketing KPIs for HSG Europe
• Adapt responsibilities as needed based on evolving business requirements and strategic priorities

Skills & Experience:

• Proven track record with 5+ years of marketing experience, preferably in healthcare or related industry
• Strong tactical execution abilities with experience implementing marketing campaigns that drive measurable results
• Proficiency in multiple marketing channels, including experience with marketing automation platforms and CRM systems
• Solid data analysis skills with ability to track performance metrics and provide insights for optimization
• Good project management skills, successfully managing assigned initiatives while meeting deadlines
• Strong communication skills with ability to effectively collaborate with various stakeholders
• Commercial understanding with knowledge of customer acquisition processes and budget management
• Creative mindset with ability to contribute with innovative ideas applied as marketing solutions
• Team player with experience working cross-functionally and with external partners
• Customer-focused approach with dedication to improving experiences and delivering results
• French language skills (intermediate level or above) would be advantageous, but not essential

Qualifications/Education

• Bachelor's degree in marketing or related field, or equivalent

Principal Contacts & Purpose of Contact

Internal: HSG Europe cross-function, local BUs, 180 Medical, CoEs, GBS, and corporate functions

External: Local healthcare providers, customers and suppliers

Travel Requirements

Position may involve travel up to 40% of the time. Most trips will include overnight travel

Languages

English: Fluent in Speaking, Writing & Reading
French language skills is a plus

Working Conditions

Hybrid working – Two days per week in the office

Our transformation will change your career. For good. You'll be pushed to think bigger and aim for excellence. Your ideas will be heard, and you'll be supported to bring them to life. There'll be challenges. But, stretch yourself and embrace the opportunities, and you could make your biggest impact yet. This is stepping outside of your comfort zone. This is work that'll move you.

#LI-MO1
#LI-Hybrid