Insight Manager Brand

2 weeks ago

London, Greater London, United Kingdom Opus Accounting Limited Full time
About the role
To manage and deliver a best in class customer Brand tracking programs, monitoring and identifying insight and recommendations that can help Senior stakeholders drive better business decision making aligned to the Partnership plan & delivering a better customer and Partner experience.
At a glance
  • Expected Salary - £57,500.00 - £92,100.00 (dependant on experience)
  • Contract type - This is a secondment till February 2026
  • Working pattern/flexible working - This is a hybrid working role, primarily split between working from home and the London Office. However, there will also be an expectation to visit other locations as the need arises.
Key responsibilities:

What you lead
  • Lead significant Brand tracking related insight projects for the line of business delivering clear, relevant, robust and actionable insight to stakeholders.
  • Lead the scoping of insight objectives for complex projects and agree with key stakeholders ensuring the right methodologies are used.
Evangelist for
  • Constantly seek out more powerful, richer insight sources/opportunities, demonstrating an ability to be innovative and proactive using external sources and customer trends.
  • Be the champion of customer sentiment, continually putting Customers at the heart of planning and strategic thinking, helping Partners understand brand tracking methodologies and measures including NPS and CSAT methodologies.
  • Be an ambassador for the function internally and externally, showcasing the positive customer-centric approach JLP takes with customer sentiment tracking.
What you are responsible for
  • Ensure monthly and quarterly tracking and insight objectives are clear and agreed with key stakeholders, adopting the most appropriate methodology to drive robust actionable insight.
  • Ensure there is a robust and timely tracking reporting program in place, delivering access to the insight and data needed via the Litehouse or other trackable self-serve & DMO approved options.
  • Deliver concise, articulate insight and recommendations that can improve metrics, in a compelling and engaging way, encouraging stakeholder feedback to continually optimise and improve output.
  • Work closely with key teams across the business e.g. Customer Care & Loyalty team to ensure the most holistic and reflective customer sentiment is reported.
  • Provide Q&A of all insight project outputs/materials.
Agency and Partner suppliers
  • Ensure projects are delivered on time and within budgets by Partner agencies.
  • Manage and challenge 3rd party suppliers effectively, driving greater value for money and data accuracy while ensuring they are consistently delivering for the business' strategic needs.
  • Ensure full post-project wash-ups are held with agency/supplier partners to ensure we are maximising value.
Your team management responsibilities (where line management is applicable)
  • Lead a happy and high performing team as judged by the Happiness survey & ongoing contribution and objective setting linked to Business scorecards.
  • Manage regular team meetings to ensure a sense of connection and foster a sharing culture around research outputs and broader DI&A connections.
Products and toolkits
  • Maintain a clear product toolkit of Brand reporting and deep dive options including self-serve and bespoke.
  • Manage and maintain the Brand tracking bible ensuring consistency across JLP.
  • Constantly seek out more powerful, innovative, or richer ways to build out the 360-degree view of customer sentiment including how this can be integrated into DI&A transactional data.
Essential skills/experience you'll need:
  • A Brand tracking expert - comfortable responding to quick-fire requests for metric reporting or insight derived from tracking to answer business questions and inform strategic decision making.
  • Highly analytical and able to digest large volumes of data and translate complex analytics findings into actionable recommendations.
  • Able to form a coherent story, illustrated with key facts in a succinct and punchy paper/deck to answer specific business questions.
  • Ability to work quickly and accurately to tight timeframes, able to scope and define clear briefs and interpret and quickly understand insight requirements.
  • Ability to manage agency providers and self-serve programs with clear and trackable improvement results.
  • An ability to conduct a range of analysis including longitudinal, correlation & cluster analysis is important.
  • Extensive experience in a customer brand tracking role, either client or agency-side, gathering and leveraging a range of insight and data sources to drive action in either grocery or retail environments.
  • Strong technical insight generation & or research background with qualitative & quantitative experience.
  • Experience managing direct reports including culture development, process matrix management, and collaboration with consultancies and partner agencies.
  • Active industry networks to bring best practice research & insight initiatives and innovations to JLP.
  • Demonstrable thought leadership through collation, interpretation, and analysis of multiple sources of data.
  • Building, managing, and influencing diverse cross-functional stakeholder relationships across all levels of a business.
  • Powerful storytelling, specifically communication and visualisation that brings insight to life for a senior business audience.
  • Outstanding commercial acumen and experience applying insight in a fast-paced commercial environment.
Desirable skills/experience you may have:
  • Experience in more Purpose led & or employee-owned environments.
  • Experience of linking survey and transactional data and supporting SCV development.
About The Partnership
We're the largest employee-owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We're not just employees, we're Partners, driven by our purpose to build a happier world. As we look to our future, there's never been a more exciting time to join us.

We're ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.

As Partners we all share the responsibility of ownership and its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect.

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we're free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective.

As Partners, we make all the difference. And, we all own it.

Important points to note:
It's important to note that some of our roles are subject to pre-employment vetting. If required, you'll find out more about vetting throughout the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays.

We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing, or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview.
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