Senior Digital Analytics Consultant

1 week ago

London, Greater London, United Kingdom Fifty-Five Full time

Senior Digital Analytics Consultant

About the Role

We are looking for somebody with a marketing analytics or web analytics background to take on an exciting role with fifty-five as a Senior Digital Analytics Consultant in our London-based consulting team. This is a varied role which spans across website architecture, UX analysis, media advisory and digital strategy.

Working as part of a small, collaborative team, you will play a key role in delivering fifty-five's data-led projects to multiple, big brand clients across industries such as luxury, automotive, retail and beauty. These projects will be driven by client objectives relating to data collection, customer acquisition, UX, onsite conversion optimisation and media-mix optimisation. During these projects, you will contribute to promoting a customer-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions.

You will report to a Project Lead and work alongside other Consultants, Tracking Specialists, Cloud Engineers and Innovation Experts. You will contribute to the creation, monitoring and execution of a project plan. Examples of the project work you will be leading within the first year of your role include but are not limited to: the evaluation of the integrity of our clients' tracking set up for marketing & customer analytics, attribution tech implementation & activation, performance marketing dashboarding and audience frameworks alongside platform specialist support for our agencies. You will be responsible for the content, the format and the overall quality of the outputs delivered to the client, and for monitoring their operational and technical implementation where required. Based on your good understanding of our missions and our clients' needs, you will collaborate with all our teams to develop fifty-five's offer, both in terms of marketing and in terms of technical and operational delivery.

Responsibilities

  • Delivering high quality outcomes for a variety of projects in the Ad Tech and Web Analytics space, working in a client-facing position, supported by a team of technical specialists
  • Meeting client requirements within the agreed deadlines, keeping track of the required tasks for each project and liaising with the relevant owners internally and externally; foreseeing and escalating issues / risks as appropriate
  • Developing a sharp, operational expertise about web analytics and media-buy topics
  • Occasional travel possible, when safe to do so, within the UK or abroad

Relevant Experience

  • Educated to degree level
  • 3+ years experience in activation of marketing campaigns (Paid Search/ Programmatic Display/ Paid Social) across both Brand and Performance strategies
  • Hands on experience working directly with various advertising technologies (Ad Serving, DSPs, SSP's, Search Engines, DMPs, CDPs etc)
  • Experience working with clients across multiple markets and/or brands is preferable
  • Knowledge and track record of creating/ deploying cross-channel strategies, activating media tests and audience-led marketing programmes
  • Preferably leveraging Google analytics for advanced reporting and working knowledge of marketing attribution
  • Proven track record of working within cross-functional / cross-platform digital projects with large groups of stakeholders and project team members
  • Have the right to work in the UK
  • Analytical mindset, keen to apply data to challenges
  • Detail oriented, proactive and self-motivated, good organisation is paramount
  • Curious and eager to learn, able to challenge and recommend solutions to problems
  • Flexible, versatile and works well under pressure
  • Collaborative, works well in a team, understands that the sum of our parts is better than the individual
  • Strong interest in new marketing technologies & the digital industry
  • Interest in working in a small, growing team

If this sounds like you, please get in touch We look forward to meeting you.

In return, we are pleased to offer you the following benefits:

  • Being part of a multicultural, dynamic and fast-growing team
  • Continuous (and certified) training on the digital ecosystem and technologies (initial training for all new employees, followed by recurring training sessions)
  • Phone allowance
  • Private medical coverage through AXA
  • Transport for London travel card allowance - covering 50% of zone 1-2 allowance
  • The flexibility to work remotely for part of the week
  • 25 days holiday per year, in addition to UK bank and public holidays
  • Company pension plan
  • Company-sponsored sporting and social activities
  • Cyclescheme

fifty-five encourages diversity and is committed to guaranteeing equal treatment of all applications, regardless

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