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Content Marketing Manager
2 weeks ago
Content Marketing Manager
Location: UK, London
Length: 12 months
Rate: £471.47 – £500.00 per day (Inside IR35)
Hours: 40 hours per week
Overview:
We're seeking an experienced Content Marketing Manager to join Business, driving content strategy and execution to support our Commercial, Public & Strategic Accounts (CPS) portfolio. This role will be instrumental in developing compelling narratives that showcase our value proposition to B2B customers across multiple industries. This role will work in a highly matrix organization, partnering with other marketing functions to identify and deliver actionable ways to improve customer experience.
The ideal candidate is a strong writer, especially for web/digital/B2B event content, earns trust through performance and relationship building, and thinks strategically and analytically about customer challenges.
Key Responsibilities:
- Develop and execute comprehensive content marketing strategies aligned with business objectives and customer needs
- Own end-to-end content creation and distribution across multiple channels (blog, social, email, web, sales enablement, B2B events (virtual and in person)
- Lead data-driven content optimisation through analytics and testing
- Manage editorial calendar and content production workflow
- Drive thought leadership initiatives through white papers, case studies, and industry research
- Develop and align customer journeys with relevant content, campaigns, activities, and initiatives for each solution and ensure cross-functional Business teams are aligned to these journeys
- Identify and package relevant marketing materials based on defined customer journey maps to help new customers progress through their procurement lifecycle
- Apply content and product marketing best practices for each customer segment and identify opportunities to improve the customer experience across multiple channels and teams. Build strong relationships across with Global and Geo (North America, Europe, and Asia Pacific) Marketing teams to ensure efforts are aligned with other content strategies and objectives, including localising geo-relevant content
- Provide clear, consistent, and frequent communication to stakeholders to ensure clarity on content activities, status, goals, and results.
Deliver detailed updates via regular business reviews which showcase key metrics and KPIs reflecting content performance - Assess content gaps and work to build assets to fill those gaps. The right candidate should have a strong record of delivering results timely and effective.
Top 3 must-have skills:
- Hands-on experience in end-to-end content production that can resonate with B2B audiences and must be a strong writer
- 5 years + experience
- Digital campaign experience, building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
